Roush Fenway Racing announced the hiring of three key executives to its marking team, bolstering its efforts in business development, strategic marketing and event marketing. The team has named Brian Cleek as senior vice president of sales and business development. Cleek brings over 12 years of proven partnership development experience, having worked for some of the most successful properties in professional sports, including the NFL, the New York Giants, ESPN, the Harlem Globetrotters and most recently the PGA of America and Ryder Cup.
“I’m very excited about the opportunity to join Roush Fenway Racing,” said Cleek. “Roush Fenway has a strong partnership culture with a true 'team ethos' across its corporate partners, drivers and the entire racing operation,” said Cleek. “It is well established that Roush Fenway is focused on winning and innovation and our corporate partners help drive these ideals."
“We are very pleased to have Brian Cleek join our team,” said Roush Fenway president Steve Newmark. “Brian has a proven track record in partnership development across myriad professional sports properties. He brings a wealth of knowledge and experience to Roush Fenway and we are very excited to have him on board.”
Cleek most recently led national and global partnership sales for all PGA of America assets, including Ryder Cup, PGA Championship, Women’s PGA Championship, Senior PGA Championship, PGA Grand Slam of Golf and all other PGA media, hospitality and property initiatives. He launched his career as a member of the National Football League’s corporate sponsorship group, before stints with ESPN and the New York Giants, catapulted him to being named vice president of business development for the famed Harlem Globetrotters.
Roush Fenway also announced the additions of Bruce Mosley and Stacie Brenner to its executive team. Mosley, a seasoned sales and marketing expert, has joined the team as vice president of strategic marketing. He brings over 20 years of related experience to the position and was instrumental in successful NASCAR related retail activation programs with Kroger, Walmart, Sunoco and Office Depot. Mosley began his motorsports career as director of sponsorship with International Speedway Corporation, focusing on sponsorship and MRN media sales, and later oversaw the NASCAR Sprint Cup Coors Light Racing team sponsorship program. Mosley also serves as Executive in Residence for Belmont Abbey College's Motorsports Management Program.
Brenner, who most recently served as the director of business development/account services at Keystone Marketing, has been named director of event marketing at Roush Fenway. Brenner brings over 20 years of experience in marketing and event management to the position and will oversee Roush Fenway’s event marketing and show car departments. During her robust marketing career she has worked with companies that include; Octagon, Nextel, Sprint, Hanes Brands and Mondelez International.
“We are thrilled with the additions of both Bruce and Stacie,” added Newmark. “Combined they bring over three decades of marketing experience to the table, having worked with some of the largest and most respected brands in the world. Both will serve as valuable additions to the team going forward, as we continue to assemble a lineup dedicated to ensuring that we provide turnkey marketing and activation services to our partners.”