NASCAR announced today a partnership with sports content provider SportsData, the U.S. subsidiary of global market leader Sportradar, to distribute its live timing and scoring data to third-party digital outlets.
SportsData, which has a customer base that includes Google®, Facebook®, Twitter® and Bleacher Report, will be the first content provider to go to market with data from the NASCAR timing and scoring feed for an entire race weekend.
The real-time data will be available for all three national series (NASCAR Sprint Cup SeriesTM, NASCAR XFINITY SeriesTM and NASCAR Camping World Truck SeriesTM) and allow digital outlets to develop enhanced NASCAR digital products, such as:
- Live race leaderboard, including driver position, caution data, lap number and more
- Practice and qualifying leaderboards
- Official post-race race results
- Official post-race points standings
- Weekly entry lists
"Real-time data is imperative to today’s sports fan," said Colin Smith, NASCAR Vice President, Digital Media. "While we will continue to offer live timing and scoring and other data sets on NASCAR.com, this partnership with SportsData will extend NASCAR’s reach and allow an array of digital platforms to service sports fans more accurately and completely."
"Sports fans crave results in real time, and this partnership will help place NASCAR’s highly sought-after data into the larger marketplace," said Rob Phythian, Chief Executive Officer of SportsData. "Our partnership with NASCAR helps deliver on SportsData’s mission of being the premier distributor of sports content, and will help expand NASCAR’s already impressive reach."