It’s full speed ahead for Snap Fitness and Landon Cassill in the 2015 Sprint Cup Series. America’s Fitness Brand will again be a primary sponsor for Cassill and his No. 40 car.
“I’m thrilled that our brand will continue working with Landon in 2015,” Snap Fitness Founder and CEO Peter Taunton said. “He is a tremendous athlete and leader who is dedicated to working hard in order to reach his goals, which is an attitude we see in our clubs across the country.”
In 2014, Snap Fitness became the first wellness franchise to partner in NASCAR.
“The exposure we garnered last year with NASCAR was astounding. Aligning America’s Fitness Brand with one of the most popular sports in the U.S. was a complete triumph and total game-changer,” Steele Smiley, chief officer responsible for brand strategy, said. “We are two brands that touch millions of people across the country, so renewing our partnership was a no brainer.”
This year’s sponsorship will go beyond the racetrack. Snap Fitness will support Cassill’s triathlon training in hopes of qualifying for the 2015 Ironman 70.3 World Championships in Austria.
“I would not be the caliber of athlete I am without Snap Fitness,” Cassill said. “The training I’ve done at Snap Fitness has truly transformed my lifestyle and helped my endurance behind the wheel.”
Snap Fitness is excited to start the season off in Atlanta as an early season race. Cassill called it one of the season’s most exciting races and a great venue to kick-off the Snap Fitness sponsorship.
Hillman Racing PR
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