NASCAR today announced the appointment of Chad Seigler as Vice President, Business Development reporting to NASCAR Senior Vice President & Chief Sales Officer Jim O’Connell. The appointment of Seigler follows his promotion to Vice President, Team Marketing Services in 2014 and the recent departure of Sean Downes, NASCAR’s Managing Director, Business Development.
Seigler will officially transition to his new role on Feb. 9. He will oversee revenue generation and lead a sales force comprised of representatives in New York, Charlotte, Daytona and Los Angeles. In addition to setting the business strategy, Seigler will play a critical role in securing the new NASCAR Sprint Cup entitlement sponsor, as well as other Official and Entitlement Partnerships. Seigler will continue to be based in the Charlotte office.
“Throughout his tenure with NASCAR, Chad has used his unique skill set to develop relationships and help teams and tracks attract and retain sponsors,” O’Connell said. “His experience working with the industry and with sponsors across all three national series – combined with the years he spent working in-house at our premier series entitlement partner – makes him the perfect choice for this critical role.”
In his current role, Seigler is a resource to some of NASCAR’s biggest decision makers, overseeing a team of professionals that prospects, presents and solidifies team, track and driver sponsorship programs.
Prior to joining NASCAR in 2007, Seigler was Manager of Industry Relations at Sprint NEXTEL, where he served as the day-to-day liaison to all NEXTEL Cup track venues and managed the series sponsor relationships with NASCAR drivers, teams and owners. He also spent five seasons with the Carolina Panthers as a Sports Marketing Executive, where he established and managed marketing partnerships with 15 regional and national brands for the NFL franchise.
Seigler was named to Charlotte Business Journal’s (CBJ) annual Forty Under 40 class for 2014. A native of Charlotte, North Carolina, Seigler earned a bachelor’s degree in communications from Appalachian State University in Boone, North Carolina. He serves on The National Sports Forum Steering Committee and is currently a board member for the North Carolina Motorsports Association.