Kyle Busch Delivers new M&M’S® Crispy to Super Fan

Fans continue to count the days until M&M’S® Crispy Milk Chocolate Candies return to stores – but for one fan, that moment arrived faster. A LOT faster.

Today, Mars Chocolate North America continued its effort to honor M&M’S® Crispy fans by delivering an early sample of the much-anticipated product to a consumer in Charlotte named Rose who said she couldn’t wait to try it. M&M’S® Brand looked to the fastest guy they know – Kyle Busch, the talented driver of the No. 18 M&M’S® Toyota Camry – to race over to her house in a stock car carrying a taste of M&M’S® Crispy to tide her over.

The delivery is the just the latest example of how the M&M’S® Brand is listening and engaging with fans of M&M’S® Crispy even before the product is available nationally in January. Last week for Halloween, the brand surprised one lucky fan by making her suburban Chicago home the only house in the country with M&M’S® Crispy to give to trick-or-treaters, thanks to a surprise delivery featuring Chicago basketball legend Scottie Pippen.

M&M’S® Crispy feature a delectable, crispy center covered in rich, creamy milk chocolate, enclosed in a colorful candy shell. This crispy, crunchy and delicious treat is slightly larger than the original milk chocolate variety, and will be featured in a new, eye-catching, bright green bag.

M&M’S® Crispy will be available in early 2015 at retailers nationwide in Singles (1.35 oz.), Sharing Size (2.83 oz.) and Medium Laydown Bags (9.9 oz.). For more information and to see what other surprises M&M’S® Crispy fans have in store, visit the M&M’S® Brand Facebook page at www.facebook.com/mms, the official M&M’S® Twitter handle @mmschocolate, or www.mms.com.

MARS PR

Speedway Digest Staff

Follow us on Twitter @SpeedwayDigest