BK Racing is proud to announce a new partnership with Innovative Green Technologies (IGT), in the Quicken Loans Race for Heroes 500 at Phoenix International Raceway (PIR) to be held on Sunday, November 9, 2014.
As an Arizona company, IGT is excited about the opportunity to promote their fuelxx™ brand at their hometown NASCAR track, Phoenix International Raceway. Both IGT and BK Racing anticipate their partnership being the beginning of a long-term brand alignment with a promising and rewarding future for both.
“We are thrilled for this opportunity to be associated with NASCAR and BK Racing and are excited to continue our relationship with Alex Bowman as well as begin a new relationship with Cole Whitt” said Don Hawley, chairman and chief executive officer of IGT. “We are excited about the future growth paths of these emerging NASCAR drivers with our fuelxx™ product and establishing a mutually rewarding relationship with BK Racing that we hope will last for years to come.”
“We are proud of our relationship with IGT and its revolutionary fuelxx™ product,” said Ron Devine, team owner of BK Racing. “We welcome their enthusiasm for Cole, Alex and our team and hope that PIR (Phoenix International Raceway) is just the beginning of a long term partnership and brand alignment. Our first-hand experience with fuelxx™ made us believers in their product and their company.”
“I’m really excited to have fuelxx™ on board at Phoenix,” said Whitt. “2014 has been great to partner with many excellent companies and fuelxx™ and their customers will enjoy a great ride this weekend.”
“I am glad to work with fuelxx™ for a second straight year,” said Bowman. “They sponsored my NASCAR Nationwide Series (NNS) car last year and I am glad they have stepped up to the NASCAR Sprint Cup Series (NSCS) this year.”
BK Racing PR
