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Energizer® Partners with Team Target at Talladega to Keep Larson "Going and Going"

Wednesday, Oct 15 1671

For the final superspeedway race of the NASCAR Sprint Cup Series season, Kyle Larson welcomes Energizer® to the track as the primary sponsor on his No. 42 Chevrolet SS.  Larson will trade in the familiar Bullseye on his hood for the iconic Energizer® Bunny, as he looks to keep “going and going” around the fast Talladega Superspeedway.

At Talladega, Energizer® once again looks to provide fans with fun, exciting and unique experiences.  Larson looks to bring the excitement on the track, and a SWAP team will provide some fun off the track.  During the race weekend, the SWAP team will take to the campgrounds to trade out race fans’ batteries with Energizer® Powerseal batteries.  The Powerseal batteries give consumers peace of mind by protecting devices from damaging leaks, which has been a longstanding, industry-wide issue with alkaline batteries.  

Target Chip Ganassi Racing and Energizer® have enjoyed a strong relationship through the years as a fixture with the team in both the NASCAR Sprint Cup Series and the Verizon IndyCar Series.  A highlight of that relationship was breaking a Guinness World Record in 2011 at Charlotte Motor Speedway for most flashlights lit simultaneously.  Energizer® provided 65,000 fans with LED lights as they entered the track to break the record.

CGR PR

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