Energizer® Partners with Team Target at Talladega to Keep Larson "Going and Going"

For the final superspeedway race of the NASCAR Sprint Cup Series season, Kyle Larson welcomes Energizer® to the track as the primary sponsor on his No. 42 Chevrolet SS.  Larson will trade in the familiar Bullseye on his hood for the iconic Energizer® Bunny, as he looks to keep “going and going” around the fast Talladega Superspeedway.

At Talladega, Energizer® once again looks to provide fans with fun, exciting and unique experiences.  Larson looks to bring the excitement on the track, and a SWAP team will provide some fun off the track.  During the race weekend, the SWAP team will take to the campgrounds to trade out race fans’ batteries with Energizer® Powerseal batteries.  The Powerseal batteries give consumers peace of mind by protecting devices from damaging leaks, which has been a longstanding, industry-wide issue with alkaline batteries.  

Target Chip Ganassi Racing and Energizer® have enjoyed a strong relationship through the years as a fixture with the team in both the NASCAR Sprint Cup Series and the Verizon IndyCar Series.  A highlight of that relationship was breaking a Guinness World Record in 2011 at Charlotte Motor Speedway for most flashlights lit simultaneously.  Energizer® provided 65,000 fans with LED lights as they entered the track to break the record.


Speedway Digest Staff

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