Joe Gibbs Racing Announces Partnership With STANLEY and DEWALT

Joe Gibbs Racing (JGR) announced today that it has entered partnership with world-leading tool and security provider STANLEY and professional power tool provider DEWALTbeginning in the 2015 season.  STANLEY and DEWALTwill serve as primary sponsors for drivers Carl Edwards and Matt Kenseth, respectively.

STANLEY will partner with JGR as the primary sponsor for 12 races on the No. 19 Toyota driven by Carl Edwards beginning in 2015, while DEWALT will serve as the primary sponsor for six races on the No. 20 Toyota driven by Matt Kenseth. In addition, STANLEY will have associate branding on the No. 18 Toyota throughout the 2015 season, as well as on both the No. 19 and No. 20 Toyotas when not already serving as the primary sponsor.  Other Stanley Black & Decker brands, including Mac Tools, BLACK+DECKER, and more, will continue to be a part of the NASCAR program with JGR.

“We are thrilled to announce a new partnership for Joe Gibbs Racing with both STANLEY and DEWALT,” said Joe Gibbs, owner of Joe Gibbs Racing. “They have a great history in our sport. We’ve had a partnership with Mac Tools that dates back to our first days here at JGR. It’s an honor that they chose to come on board and support both Carl and Matt.”

Edwards is currently battling in the NASCAR Sprint Cup Series Chase for the Championship. He has two wins, six top-five and 11 top-10 finishes thus far this season. Over the course of his 11-year career, he has won a total of 23 races with 107 top-five and 184 top-10 finishes. In addition to his 23 Sprint Cup Series wins, he has also compiled 38 wins in the NASCAR Nationwide Series and won the championship in 2007. His highest finish in the Sprint Cup Series season was in 2011 when he was runner-up to Tony Stewart based on a tiebreaker.

“STANLEY is excited to partner with Joe Gibbs Racing and join Carl Edwards as he embarks on a new chapter in his career,” said Scott Bannell, VP of Stanley Black & Decker Corporate Brand Marketing. “We believe he will be a fantastic representative on and off the track for us and we’re looking forward to the 2015 season.”

Kenseth is currently 10th in the NASCAR Sprint Cup Series point standings following the opening race of the Chase this past weekend in Chicago. For the season he has nine top-five and 16 top-10 finishes.  The 2003 NASCAR Sprint Cup Series Champion has a long history with DEWALT, winning his first ever Cup Series race in a DEWALT car in 2000 and capturing Rookie of the Year honors that same season. Over the course his career, Kenseth has won a total of 31 races with 147 top-five and 263 top-10 finishes.

“It is a special feeling to have the opportunity to partner with DEWALT again,” said Matt Kenseth, “I have so many tremendous memories with them and I’m looking forward to representing their brand again and creating new memories.”

“We could not be happier to partner with Matt Kenseth again and to associate the DEWALTbrand with Joe Gibbs Racing,” said Frank Mannarino, President of DEWALT. “Matt embodies many of the same characteristics as DEWALT with tremendous strength, toughness and dependability, and based on previous experience, we know he will be a great representative of our brand.”

JGR PR

Speedway Digest Staff

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