Farm Rich will go NASCAR Sprint Cup Series racing once again, returning to David Ragan's No. 34 Ford in the company's and the driver's home state. The frozen snacks and appetizers brand will be the primary sponsor of David Ragan's Ford Fusion at Atlanta (Ga.) Motor Speedway on Aug. 31 for the Atlanta 500.
Kroger is teaming up with Farm Rich for the Atlanta race week, hosting Ragan for autograph appearances and other in-store promotions in the Atlanta area in the weeks leading up to the race. The Kroger logo will appear on the No. 34's rear quarter panel.
Ragan will appear at four Kroger stores to meet fans and sign autographs on Aug. 27-28:
Wednesday, Aug. 27
3-4 p.m. Kroger, 301 Jonesboro Road, McDonough, Ga. 30253
5-6 p.m. Kroger, 1524 Highway 16 West, Griffin, Ga. 30223
Thursday, Aug. 28
3-4 p.m. Kroger, 3618 Highway 138 SE, Stockbridge, Ga. 30281
5-6 p.m. Kroger, 5900 East Lake Parkway, McDonough, Ga. 30253
Farm Rich is also partnering with Atlanta Motor Speedway for the "Ultimate Fan Giveaway," which will give one lucky fan a four-pack set of VIP tickets to "Club One" at the speedway for the Sunday night race on Labor Day weekend. The luxury suite offers the ultimate fan experience, including the track's only roof-top observation deck available to fans. Fans can enter the Ultimate Fan Giveaway via the Farm Rich Facebook page at facebook.com/FarmRichSnacks. They can also follow all the race-week activity on Twitter at @FarmRichSnacks.
The 28-year-old Ragan grew up in Unadilla, Ga., and is proud to have a Georgia-based partner at his home track.
"The Atlanta race is special to me every year, of course, because it's my home state and Atlanta Motor Speedway is one of the tracks where I grew up racing," Ragan said. "Farm Rich has been a great partner, really embracing the sport and its fans, and this race will be a big deal for them because of its Georgia ties. You can call us the 'Georgia home team' that week."
The Atlanta 500 will be televised live on ESPN on Aug. 31 at 7:30 p.m. ET.
"Racing fans across Georgia and around the country love to support David, and he has a great reputation among fans and fellow drivers. We're thrilled to support him and the 'Georgia home team' once again, in one of NASCAR's biggest races of the year, and right here in our own home state," said Shannon Gilreath, Farm Rich senior brand manager. "We can't wait to see the Farm Rich No. 34 run on Labor Day!"