The now familiar Mardi Gras colors of purple and gold for New Orleans, LA based VooDooBBQ & Grill will return for this weekend's NASCAR Sprint Cup Series race at Daytona (Fla.) International Speedway with Sunoco Rookie of the Year contender Ryan Truex.
VooDooBBQ & Grill served as the primary sponsor of the No.83 earlier this year at Richmond and Talladega. VooDooBBQ & Grill has continued as an associate sponsor for 2014 until the opportunity presented itself to have them as a primary sponsor once again.
The hood of the No.83 will be co-branded with Armed Forces Motorsports Foundation (AFM). The AFM logo will focus on a "Text-to-Donate" Campaign, as well as a special hood wrap which will sport the logos of hip hop recording artist B Taylor's "1-Life Movement" and Warrior Gateway, AFM's outreach partner.
Participants can text the word "AMERICA" to 501501, which will result in a $10 charge to their cell phone bill. Donors will receive a text message asking for their billing zip code, and once confirmed, it will make the donation complete. Proceeds raised through the "Text-to-Donate" Campaign will go to support Armed Forces Motorsports Foundations' "Veteran Resource Summit" program.
VooDooBBQ & Grill opened its first location in New Orleans, LA on Mardi Gras Day 2002 and has expanded to reach 57 planned locations in six states. VooDoo serves competition-style barbecue beef, pork and chicken with unique side dishes, plus salads and sandwiches, in a clean, colorful fast-casual environment. VooDooBBQ & Grill currently operates 18 locations in Louisiana, Florida, Texas and South Carolina. They have been the recipient of many taste and business awards, as well as charitable support of many worthwhile causes throughout the state of Louisiana.
"We continue to be proud of our partnership with Ron Devine, BK Racing and Ryan Truex, our driver for the No.83 Toyota Camry," said Glen Helton, Owner and President of VooDooBBQ & Grill. "Events such as the July Daytona race allow VooDooBBQ & Grill to connect with our customers whom many are part of the loyal fan base of NASCAR, which is 75 million strong. We are also proud to support Armed Forces Foundation and their "Text-to-Donate" Campaign. VooDooBBQ & Grill continues to grow in Florida with new openings scheduled later this summer in Boca Raton and Pensacola, both in the state where NASCAR was born. There is no better way to enjoy this July 4th Holiday weekend than to spend a summer tradition savoring the great taste of VooDooBBQ, fireworks, and watching a Saturday night event that is famous for some of the most dramatic moments in racing history. This is the perfect way to spend a hot Summer night celebrating our nation's freedom."
"VooDoo's continued partnership with BK Racing has been awesome," said team owner Ron Devine. "We look forward to having them on-board as a full primary this week and hopefully more in the future."
BK Racing PR