Through the support of NASCAR team owner, Ron Devine and his BK Racing team, Armed Forces Motorsports (AFM) will make a NASCAR Sprint Cup appearance at Daytona International Speedway for the 4th of July weekend race event. The AFM logo will be featured on the hood of the No.83 Toyota Camry Sprint Cup car driven by Sunoco Rookie of the Year contender Ryan Truex. Additionally, the car's design will focus on a "Text-to-Donate" Campaign, as well as a special wrap which will sport the logos of hip hop recording artist B Taylor's "1-Life Movement" and Warrior Gateway, AFM's outreach partner.
"The highlight of the race weekend will be AFM's "Text-to-Donate" Campaign. Participants can text the word "AMERICA" to 501501, which will result in a $10 charge to their cell phone bill," said Brittany Ecker, Vice President and Co-Founder of Armed Forces Motorsports. "Donors will receive a text message asking for their billing zip code, and once confirmed, it will make the donation complete," said Ecker. Proceeds raised through the "Text-to-Donate" Campaign will go to support Armed Forces Motorsports Foundations' "Veteran Resource Summit" program.
The weekend race will also serve as the official launch of the 1-Life Movement, a program centered on B Taylor's new Hip Hop single release "1 Life." "AFM and our Foundation's Resource Summits will serve as the platform to help increase awareness among our veterans about the song, and B Taylor's commitment to serving them," said Ecker. "Warrior Gateway is a key partner to AFM and our Foundation, as they will bring their virtual resource network to life in support of our Resource Summits," she added.
BK Racing PR