Wednesday, Nov 29

Swan Racing's Future Unknown Due to Financial Woes

Thursday, Apr 17 4093

Parker Kligerman and Cole Whitt, two of the NASCAR Sprint Cup Series Sunoco Rookie of the Year contenders, might be searching for a new job after the eighth event of the year.

Swan Racing released a statement on Thursday afternoon that they are unsure whether or not their two Toyota teams will be racing at Richmond next weekend. 

“Swan Racing is in the process of reviewing its current situation and the ability to continue to compete in the NASCAR Sprint Cup Series. The team has been unable to secure the kind of sponsorship required to effectively operate the team. As a result, the team management is exploring every available option. We hope to be in position to provide a detailed update in the near future," the team said in an official release.

The team is owned by Brandon Davis, and co-owned by former NFL player, Bill Romanowski as well as entrepreneur, Anthony Marlowe. Marlowe is the listed owner for Whitt's No. 26 vehicle on a weekly basis. Prior to investing in Swan Racing, Marlowe sponsored multiple Sprint Cup Series teams with his company, TMone.

Kligerman joined Swan Racing towards the end of the 2013 season as he prepared to leave Kyle Busch Motorsports' Nationwide Series team which was closing due to a lack of funding. He finished ninth in points with three top-five finishes and 13 top-10s. However, he made the move to compete in the Sprint Cup Series on a full-time basis rather than returning to the Camping World Truck Series or racing for another Nationwide Series organization.

During the off-season, Kligerman stated that his goal was to be a top-25 team on a weekly basis. However, he has started out the season with either accidents or mechanical issues in all but one event (Darlington). He was able to race his way into the Daytona 500 after a stunning practice wreck in which his No. 30 Toyota was sent into the midst of the air, flipping multiple times - landing on his roof. 

“I think any rookie campaign will have some struggles. It’s a gruesome and long schedule. The Sprint Cup Series is no walk in the talk. It is the best 43 drivers and teams in the world. There is no doubt in my mind that the most competitive racing series in the world is the NASCAR Sprint Cup Series, I don’t think anyone can argue that when looking at the lap times and stuff like that. There will be times that a rookie will struggle, but the ability to have a consistency and having the average finish you want for the entire season is the key. As long as we can always go out there, always improving and always looking forward, never taking a step back, we will show the people that we’re here to stay, we’re a force to be reckoned with and we’ll keep making that next step towards victory lane," Kligerman said over the off-season when asked what will happen if he will struggle.

Though he has struggled, he has shown improvements, as had Whitt. Whitt finished a career-best 18th at Fontana, but has four finishes of 31st or worse. 

The news comes after the team signed Speed Stick to sponsor Whitt's car for the first four races of the year. However, he has been sponsorless since Fontana. Kligerman, however, brought two companies to the team this year - Lending Tree (Daytona) and Aria Hotels (Las Vegas). He also had SMS Audio on his Toyota Camry at Texas and Darlington, but that company has a minority stake in Swan Racing as it is owned by rapper, 50 Cent.

Possibly, the team might not race at Richmond. If that is the case, this could harm the future of both young drivers. They have each experienced sponsorship woes in the past, but not so early in the year at NASCAR's highest tier.


Joseph Wolkin

Joseph Wolkin (@JosephNASCAR) is a sophomore at the Queensborough Community College as an English major. He’s a native of Whitestone, NY, just outside of New York City, and has been attempting to find roots of motorsports within his area since 2004. He started out as just a fan, but over the course of his high school career, he ended up falling in love with writing.

Joseph has been covering NASCAR since 2011 for several different websites. Recently, he was named as one of two lead NASCAR columnists for Rant Sports after working for the site for over one year. Working with Rant Sports for approximately 14 months, Joseph has covered New York City area sports teams such as the New York Giants, New York Mets, New York Rangers, New York Islanders and more.

Through his passion is for NASCAR, Joseph has adapted to changing times and realizes that he has numerous opportunities in the journalism work. As one of the top young sports writers, his goal is to become one of the top motorsports writers of this new digital media era. However, he also believes that it’s important to stick to the traditional routers of print publications after seeing his high school newspaper dissolve due to a lack of funding.

Currently, besides his duties with Speedway Digest, Joseph is a columnist with, and has a weekly article in NASCAR Pole Position's digital version - ROAR! Weekly Race Preview Magazine. 


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