Richard Childress Racing Promotes from Within for Management Positions

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In: NASCAR Cup Series News

Richard Childress Racing has promoted four employees to management positions within its Communications and Partnership Marketing Departments. Jeremy Burleson, Lauren Hoffmann, Tim Packman and Jeff Patterson have been named to key roles and have already assumed their new duties with the team.

 

Burleson, of Locust, N.C., has been the acting Managing Director, Partnership Marketing/Communications since October 2012 and will officially continue in that role. His duties will include the overall day-to-day operations of the two departments. Burleson is a graduate of North Carolina State and been with RCR for six years. He was previously with IMG before coming to the team.

 

Packman, from Akron, N.Y., is an award-winning author, broadcaster, writer and communications veteran in the NASCAR industry and motorsports. He has been the acting Director, Corporate Communications for the organization since May. Packman’s duties include the overall communications message for RCR, along with media inquiries and personal endeavors for Richard Childress, president and CEO. Childress’ personal activities include support of numerous wildlife and conservation organizations, the Childress Institute for Pediatric Trauma (CIPT), Childress Vineyards and a board seat with the National Rifle Association.

 

Patterson, originally from Wayne, N.J., has been Senior Manager, Partnership Marketing and is now being promoted to Director, Partnership Marketing. He has prior experience at Retail Sports Marketing, the NHL with the New York Rangers, AHL’s Bridgeport (Conn.) Sound Tigers and the ECHL’s South Carolina Stingrays. Patterson is a graduate of the College of Charleston and has been with RCR since 2008.

 

Hoffmann, a native of Basalt, Colorado, graduated from Elon University and earned a Master’s Degree in Sports Administration from Ohio University. She has been promoted to Senior Manager, Partnership Marketing. Her past experiences includes working with the NBA’s Memphis Grizzlies, Wasserman Media Group and the Professional Bull Riders, Inc. She has been with RCR since February 2011.

 

All of these positions will fall under the responsibility of Ben Schlosser, Chief Marketing Officer for RCR.

 

“We continue to strengthen our RCR marketing team to provide our partners with the highest level of service in the industry,” Schlosser said. “All four of these individuals brought their professional talents to RCR and play key roles in working with our partners and team members. With the pressure on everyone to deliver more value and assist those making the investments, these moves continue to support those efforts. We also take pride in promoting individuals from within our own organization.”

 

RCR PR

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