Roush Fenway Racing (RFR) will utilize its 2013 ‘Driven’ Marketing program in support of National Breast Cancer Awareness month in October. Through ‘Driven for a Cause,’ RFR will highlight cause awareness and support the National Breast Cancer Foundation (NBCF) during the month of October. Fans are encouraged to support the NBCF by donating at http://nbcf.org, and by using the hashtag #breastcancer to raise awareness on social media platforms.
“We are very pleased to help raise awareness for such a special cause,” said RFR president Steve Newmark. “So many have been touched by breast cancer and we are proud to team with the National Breast Cancer Foundation, and be able to play a small part in the great work that they do to make a difference in the lives of many.”
All of RFR’s race cars will carry special ‘pink ribbon Driven logos’ in each of the month’s events. In addition, Ricky Stenhouse Jr. will run a special pink ‘Driven for a Cause’ paint scheme on his No. 17 Ford Fusion at Martinsville Speedway (pic attached) on Oct. 27. Greg Biffle’s 3M Ford Fusion will also run a special pink themed scheme for the event.
RFR is offering “Driven for a Cause” merchandise, with a percentage of the proceeds going to the NBCF. RFR will also donate pieces of the No. 17 ‘Driven for a Cause’ Ford for auction, with proceeds benefiting the NBCF.
RFR PR
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