Kyle Busch ‘Bring Back the Trophy or the Steering Wheel’

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In: NASCAR Cup Series News

If there was one person who best described the attitude of everyone involved in Saturday night’s NASCAR Sprint All-Star Race at Charlotte (N.C.) Motor Speedway, it would be former track President H.A. “Humpy” Wheeler, who once called it a race in which the owner of the car tells the driver, “Bring me back the trophy or the steering wheel.”

While it’s uncertain whether team owner Joe Gibbs has said this to Kyle Busch, driver of the No. 18 SNICKERS Bites Toyota Camry in the NASCAR Sprint Cup Series, the talented young driver certainly would be expected to do just that, even without the urging of the man who cuts his paycheck.

Busch locked in his spot for this year’s All-Star event – comprised primarily of 2012 and 2013 Sprint Cup race winners, plus past All-Star Race winners and past series champions – via his one series win in 2012 and two wins in NASCAR’s top series thus far in 2013. This year’s wins came at Auto Club Speedway in Fontana, Calif., in March and Texas Motor Speedway in Fort Worth in April.

The Las Vegas native not only has earned the title of All-Star, he’s become one of the dominant forces in the elite Sprint Cup Series. His win at Texas last month was the 26th of his Sprint Cup career, and Busch now has 112 career wins in NASCAR’s top three divisions – Sprint Cup, Nationwide, and Camping World Truck.

Busch was regarded as a potential star when he entered the Sprint Cup ranks full-time in 2005 as a raw 18-year-old, but he’s quickly transformed that star potential into bonafide all-star status since joining JGR at the beginning of 2008. And he’s continued to shine well into what is now his sixth season with JGR.

As a competitor who has tried to focus on racing smart during points-paying events week in and week out, Busch views Saturday’s non-points-paying All-Star Race as his annual opportunity to throw patience out the window at his own discretion.

Busch will debut a new scheme he hopes to find in victory lane on Saturday night with SNICKERS Bites. The brand new hunger-satisfying innovation that offers the trademark SNICKERS combination of chocolate, peanuts, caramel and nougat shrunk down into small, no fuss, “pop ’em in your mouth” milk chocolate cubes. The unwrapped treats are ideal for sharing, whether while watching a movie, attending a gathering, or for fans cheering Busch to victory lane.

So, as fans keep an eye out for the SNICKERS Bites Toyota come Saturday night, there’s nothing more than money and pride on the line. Whether Busch brings back the trophy or the steering wheel, it’s a safe bet he’ll be exciting to watch.

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