Tuesday, Dec 06

Brad Keselowski's Checkered Flag Foundation Announces 2013 R2R Program for Vets

Brad Keselowski's Checkered Flag Foundation (CFF) will once again bring its exciting Race to Recovery program to benefit wounded service members and their loved ones to five race tracks in 2013. 

This year marks the third year for the Race to Recovery (R2R) program, as well as the third full year for CFF, a 501(c)(3) non-profit organization, whose mission is to support those who have sacrificed greatly, to include military personnel, veterans, first-responders and their families, among others. The 

2012 NASCAR Sprint Cup Series champion and foundation President Brad Keselowski loves to spend time with the R2R honorees and looks forward to each event, as he says it keeps his life balanced.


"I am a firm believer in showing someone my appreciation for his or her sacrifices and the Race to Recovery program allows me to do that," Keselowski said. "I feel like life is about balance--I couldn't do what I do on the racetrack without these men and women making the sacrifices they do for me. It means a lot for me to have the opportunity to bring them out and show them a good time the best way I know how."


Keselowski and his foundation will bring its innovative R2R program to Richmond International Raceway, Talladega Superspeedway, Charlotte Motor Speedway, Michigan International Speedway, and Bristol Motor Speedway in 2013. Guests at the track this season will strap in beside Brad and another Penske Racing driver in either a brand-new Cup-spec Ford Fusion or a Nationwide-Spec Ford Mustang

with a new, exciting patriotic paint scheme that includes a custom 

mural representing the military services. 


In 2013, leading Kimberly-Clark brand, SCOTT® Car Care has become a major partner with the CFF to help the program continue to meet its number one metric -- to put smiles back on the faces of those heroes who have sacrificed so much for our country-allowing them to enjoy a VIP NASCAR race experience with the people closest to them and surrounded by fellow veterans. As a part of the Worth the Work, Pass it on campaign, SCOTT® Car Care has joined forces with CFF and its R2R program to provide unique experiences for the veterans.


"SCOTT® Car Care is thrilled to partner with Brad Keselowski's Checkered Flag Foundation to help provide this unique group of car enthusiasts with an experience of a lifetime," said Charlotte Ciccone, Associate Customer Marketing Manager for Kimberly- Clark Professional. "The mission of the CFF strongly aligns with our emotionally-rooted Worth the Work, Pass it on campaign, where we strive to recognize the hard work and great reward our loyal end users deserve."


Working with the Veterans Administration and other military hospitals to select candidates, CFF identifies wounded veterans around the country who have worked hard to persevere beyond their injuries. The idea is to inspire and incentivize those who are working hard to meet milestones in their treatment with a three-day VIP Race Experience, capped off with a ride along in a custom-built two-seat Ford Fusion race car with foundation President Brad Keselowski. Typically, six veterans along with one "crew chief," an individual who has had significant impact upon the veteran in his or her recovery process, per market are invited for the three-day experience. 


In addition, another large group of veterans and their guests are invited to watch either the Saturday or Sunday race in the CFF suite at the race track. VA case managers determine the individuals who receive suite tickets, with an emphasis on rewarding those who have met certain milestones in their treatment.




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