TriStar Motorsports announces California native, Cole Whitt has secured sponsorship with RTIC Coolers. Having a previously established relationship, Whitt continues to cultivate his partnership with RTIC Coolers who will serve as the primary sponsor of the No. 72 Monster Energy Cup entry for eight primary races; Texas, Bristol, both Talladega races, Daytona July and the three remaining venues are to be determined. RTIC Coolers, a leading direct to consumer retailer of premium rotomolded coolers, soft sided coolers & stainless steel drinkware, will also serve as an associate on the No. 72 for the entire season in addition to PSA commitments with Whitt.
"I'm looking forward to having RTIC back with us this year", said Whitt. "It's great to have the opportunity to continue and expand our relationship with them. We appreciate their support and value their partnership. "
"We are glad to add RTIC Coolers to our sponsorship lineup", says TriStar Motorsports owner Mark Smith. "We appreciate the opportunity to have them on board and are honored to designate their brand as the official Cooler and Tumbler of TriStar Motorsports."
"RTIC Coolers is excited to support Cole Whitt and the No. 72 TriStar team. Many of our customers are big NASCAR fans and enjoy the excitement NASCAR racing brings. We look forward to the 2017 Season and wish Cole and the No. 72 TriStar team good luck," said John Jacobsen, CEO of RTIC Coolers, LLC.
Whitt will debut the RTIC paint scheme this weekend at Texas Motor Speedway (TMS), home track for RTIC, where he has five previous MENCS starts completing 1665 laps. Coming off a strong finish at Martinsville Speedway, Whitt and the No. 72 team hope to maintain the momentum and secure a solid finish at TMS.