Michael Waltrip is known for his humorous character. However, he has notably taken his one-of-a-kind personality to help develop Michael Waltrip Racing from a marketing standpoint.
Over the past few years, MWR has teamed up with partners such as Five-Hour Energy, Aaron’s and NAPA to create some interesting TV-spots. This year, with Brian Vickers driving the No. 55 Aaron’s Dream Machine Toyota on a full-time basis, the organization is working with Aaron’s on a brand new commercial.
Vickers is not known for his television skills like Waltrip. However, over the years, Vickers has done multiple commercials, albeit not as outstanding as Waltrip’s which have gained notoriety amongst his peers.
This commercial features Vickers in a bathtub – yes a bathtub. Then Waltrip, his boss and two-time Daytona 500 champion, shoves his way through a crowd of teenage girls – showcasing his comical point-of-view. It might be far fetched, but what commercial with Waltrip has not been one that catches the eye of race fans? He even teamed up with Mark Martin over the past two years for some commercials with Aaron’s.
The commercial is a part of Aaron’s “Own the Life You Want” campaign. This campaign puts a greater emphasis on how “Aaron’s makes owning easy through lease ownership, so you can own the life you want.” Vickers earned his first top-five finish of the 2014 season at the Texas Motor Speedway this past weekend, and continues to improve in his return to full-time racing in the NASCAR Sprint Cup Series.
Joseph has been covering NASCAR since 2011 for several different websites. Recently, he was named as one of two lead NASCAR columnists for Rant Sports after working for the site for over one year. Working with Rant Sports for approximately 14 months, Joseph has covered New York City area sports teams such as the New York Giants, New York Mets, New York Rangers, New York Islanders and more.
Through his passion is for NASCAR, Joseph has adapted to changing times and realizes that he has numerous opportunities in the journalism work. As one of the top young sports writers, his goal is to become one of the top motorsports writers of this new digital media era. However, he also believes that it’s important to stick to the traditional routers of print publications after seeing his high school newspaper dissolve due to a lack of funding.
Currently, besides his duties with Speedway Digest, Joseph is a columnist with Fronstretch.com, Motorsport.com and has a weekly article in NASCAR Pole Position's digital version - ROAR! Weekly Race Preview Magazine.
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