Sunday, May 22
Adam Sinclair

Adam Sinclair

Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway more than 30 years ago. He has had the privilege of traveling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week.  

Adam spent several years covering motorsports for Examiner.com., where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of SpeedwayDigest.com.

Be sure to tune in for his sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place (almost) every Thursday at 8:00 pm EST on the Speedway Digest Radio Network. 

Contact Adam: Email  

  

 
Marrakesh will host Round 10 of the ABB FIA Formula E World Championship on Saturday 2 July, Formula E and the FIA announced today.
 
The Marrakesh E-Prix 2022 will again be held at the Circuit Automobile International Moulay El Hassan street circuit with the support of local authorities and restores the schedule of 16 races in Season 8 after the Vancouver E-Prix was postponed. Sixteen races is the biggest-ever race calendar in an ABB FIA Formula E World Championship season.
 
It is the fifth time the Moroccan city of Marrakesh will host an E-Prix, subject to FIA World Motor Sport Council and ASN approval, following the Season 3 debut in November 2016 and further races in 2018, 2019 and 2020.
 
Ahead of the Marrakesh E-Prix, Rounds 7 and 8 of the ABB FIA Formula E World Championship take place this weekend with the 2022 Shell Recharge Berlin E-Prix featuring a double-header of races on Saturday 14 May and Sunday 15 May.
 
Stoffel Vandoorne currently leads the Drivers’ standings while his Mercedes-EQ Formula E Team currently tops the Teams’ championship.

Extreme E is delighted to have secured the inaugural Environmental Sustainbility Award at this year’s coveted Sport Industry Awards.

The Sport Industry Awards, which took place on Thursday 12 May 2022 at Evolution London, included nominees from the highest echelons of the global sports industry. The occasion celebrated the immense work carried out across the sector towards social change and producing campaigns with ingenious creative spark while delivering world-leading events.

As a sport that is built around social purpose, but with racing at its core, Extreme E utilises its platform to promote electrification, sustainability, and gender equality with the aim of driving real change.

The electric off-road racing Championship was crowned the first winners of Sport Industry’s Environmental Sustainability Award. New for 2022, this award recognises organisations that are delivering environmental benefits through sport.

Alejandro Agag, Founder and CEO of Extreme E, said: “It is a tremendous honour to be the recipient of the first ever Environmental Sustainability Award. It gives real recognition to everyone who has helped to play a part in launching and delivering our pioneering series – it is great to see our visions from the very beginning become a reality. We cannot wait to go even further in raising awareness of the climate crisis and how to deliver environmental change.

“To be among such inspiring finalists demonstrated the level of hard work that Extreme E, our teams, and partners have all put into raising awareness of environmental issues, promoting sustainable solutions and gender equality, whilst delivering world class sporting entertainment.”

Ali Russell, Chief Marketing Officer at Extreme E, added: “Receiving the Environmental Sustainability Award is a proud moment for our championship. We could not have achieved this without the support of our drivers, teams and partners so I must pay tribute to them upon receiving such an accolade.

“I am looking forward to Extreme E growing even further in the years to come as we continue to raise awareness across the world of the critical environmental issues facing our planet.”

The sport for purpose series was also shortlisted for prestigious honours in both the Cutting Edge and Sport Organisation of the Year awards, alongside industry leaders such as SailGP, the ECB, Sky Sports and Vodafone.

Racing in remote locations damaged by climate change or human interference, the Extreme E strives to maximise awareness around critical issues, whilst minimising the environmental impact. In February, the innovative series published its Season 1 Sustainabilty Report in conjunction with Official Innovation Partner EY, which outlines the details of the series’ journey to becoming net zero.

Building on the success of its inaugural season in 2021, Extreme E Season 2 ‘The Race for the Planet’ kicked off in NEOM, Saudi Arabia, on 19-20 February. Working with Aurora and other creative partners, Extreme E will continue to deliver a graphical storytelling concept that combines sport and scientific stories to highlight the planet's situation.

The upcoming double-header in Sardinia, Italy, this July will bring to viewers double the racing and ultimately, double the impact in Extreme E’s race to protect the planet. 


To learn more about Extreme E, visit - www.Extreme-E.com

Following the announcement that 2022 Kentucky Derby winner Rich Strike will not be running in the 147th Preakness Stakes in Baltimore, Animal Wellness Action executive director Marty Irby issued the following statement:

 

“We applaud the Rich Strike team for putting the welfare of the horse first and choosing not to run in the 147th Preakness Stakes. Their decision to 'give him more recovery time and rest' is refreshing to see, and we have no doubt that Rich Strike will go down in the history books as one of the most famous American racehorses of all time."

 

"In addition, we were elated to learn the Kentucky Horse Racing Commission saw the blood test results of both Rich Strike, and the Kentucky Oaks winner came back clean, free from any illegal drugs, and that's a tremendous step in the right direction. We hope to see a safe and drug free Preakness  in Baltimore." 

 

The Trans Am Series presented by Pirelli is featured in a brand-new exhibit in the Savoy Automobile Museum celebrating the 150th anniversary of Pirelli. The exhibit is a collaboration between the museum, located in Cartersville, Ga., and Pirelli, whose United States manufacturing plant is located in nearby Rome, Ga. Among the items which detail the tire manufacturer’s history and prowess, the display features a 2022 Trans Am racecar with a 150th anniversary livery designed by CG Detroit.
 
The exhibit, entitled Pirelli: The Story of a Company – A 150-Year History of Passion and Innovation, features a lineup of 11 production and motorsport vehicles ranging from 1947 to 2022, culminating with an 850+ horsepower Trans Am TA class Chevrolet Camaro on loan from Trans Am winner and longtime competitor Jon “Chevy” Leavy.
 
Leavy has competed in Trans Am since 1996, and his most recent victory is a TA Masters Class win at Sebring International Raceway in 2020. Leavy has a diverse history in motorsports. He is an SCCA ITGT Southeast Region champion and Hialeah Speedway Limited Late Model champion, and he has driven in prestigious events such as the 12 Hours of Sebring and 24 Hours of Daytona.
 
“I have been racing professionally since 1979, and of all the different sorts of racecars I have driven in, nothing compares to competing in Trans Am against some of the most skilled road racers in the world at many of the best tracks in North America,” said Leavy. “The raw horsepower and lack of any electronic driver assistance emphasizes the driver’s ability to control the racecar, and the Pirelli 18-inch P Zero tires add the grip needed to get all the horsepower to the ground and the necessary stability to the racecar’s handling throughout the entire race. I am so proud to be included in this exhibit, and to be part of the history and legacy of Pirelli and Trans Am.”
 
The scheme for Leavy’s vehicle was designed by CG Detroit Art Director Joe Mikulas with input from Leavy, Trans Am President John Clagett and Orazio Mastracchio from Pirelli. CG Detroit, which has been in the motorsports graphics business since 1987, is the Official Graphics Company of Trans Am and has worked with the series for more than 20 years.
 
“Trans Am is honored to be a part of the Pirelli: The Story of a Company – A 150-Year History of Passion and Innovation exhibit at the Savoy Automobile Museum,” said Trans Am President John Clagett. “It was a collaborative effort, with special thanks going to Jon Leavy, a long-time Trans Am racer who provided us with his Trans Am TA class Camaro. CG Detroit played a key role in designing a breathtaking wrap that screams ‘Made in America.’ Leavy’s No. 18 Camaro showcases the Pirelli 18-inch P Zero race tires, which fully illustrates Pirelli’s latest Trans Am development.”
 
The exhibit, which is now open, runs through Sunday, September 4, 2022. For more information, including admission, hours of operation, and location, visit www.savoymuseum.org.
McLaren Racing has long committed to competing with the best teams, at the leading edge of technology on the world’s biggest stages. This latest addition to the iconic teams’ racing portfolio is also squarely aimed at accelerating McLaren Racing’s understanding of EV technology as part of their sustainability journey while reaching a new, more diverse global audience. The move also reflects McLaren’s commitment to the third generation of Formula E – which will see the introduction of the series’ fastest, most efficient and sustainable race car yet.
 
The McLaren Formula E Team will be formed through the acquisition of the Mercedes-EQ Formula E Team, expected to complete later this year, following agreement between McLaren Racing and Mercedes-Benz that will see the reigning ABB FIA Formula E World Championship team transfer into the McLaren Racing family.
 
Ian James, Team Principal of the Mercedes-EQ Formula E Team, will continue to lead the team, enabling a smooth transition as the team prepares to feature on the grid under the iconic McLaren name next season.
 
Brown: ‘We seek to compete against the best’
 
McLaren is among the greatest names in motorsport. Since the team’s foundation by Bruce McLaren in 1963, and its Formula 1 debut in 1966, it has amassed 20 Formula 1 World Championship titles, more than 180 Grand Prix wins, three Indianapolis 500 victories and won the Le Mans 24 Hours at the first attempt.
 
McLaren Racing has always operated at the leading edge of technology and currently competes in IndyCar, Extreme E and of course Formula 1. In Formula 1 it was also the first team to be awarded FIA Three-Star Accreditation for sustainability and is a signatory to the UNFCCC Sport for Climate Action framework established to drive the climate agenda in the sports industry.
 
“McLaren Racing always seeks to compete against the best and on the leading edge of technology, providing our fans, partners and people with new ways to be excited, entertained and inspired,” said Zak Brown, McLaren Racing CEO. “Formula E, like all our racing series, fulfils all those criteria.
“As with all forms of the sport we participate in, Formula E has racing at the centre but will be strategically, commercially and technically additive to McLaren Racing overall.
 
“I firmly believe that Formula E will give McLaren Racing a competitive advantage through greater understanding of EV racing, while providing a point of difference to our fans, partners and people, and continuing to drive us along our sustainability pathway.”
 
Formula E’s compelling offering for fans
 
Formula E CEO, Jamie Reigle, believes McLaren’s arrival in Formula E alongside a powerful grid of teams that includes some of the most iconic names from the history of motorsport will be a powerful lever to attract more fans to electric racing. “McLaren is one of the most iconic names in world sport with a global fanbase and a glittering list of accomplishments across multiple forms of motorsport.
 
“From next season and the start of the Gen3 era, the only place to see McLaren go head-to-head with historic motorsport names including Porsche, Jaguar, Maserati and Nissan is in the ABB FIA Formula E World Championship.
 
“They will be taking their place on the grid amongst 12 highly-competitive teams and 24 of the sport’s most talented drivers racing in the fastest, most powerful and efficient electric race car ever built. That is a unique and mouth-watering offering for fans, and I am excited that McLaren is joining Formula E to make this dream a reality.”
 
For Formula E founder and chairman, Alejandro Agag, McLaren’s arrival is the culmination of a long-term objective, and the beginning of an exciting new chapter: “I wanted McLaren to be part of the ABB FIA Formula E World Championship since Season 1, and I’m delighted we finally made it happen. But it is so much more than just deciding to go racing. Being part of Formula E signals a strategic investment in the future of electric vehicle development. I welcome Zak’s belief that Formula E provides a cutting-edge environment for a proven innovator like McLaren to accelerate their EV experience and performance.
 
“I am also happy that the deep skills and capabilities developed by the current Mercedes-EQ team in the ABB FIA Formula E World Championship will find an exciting new home with McLaren. This will be a formidable team next year,” added Alejandro.
 
The continuation of a title-winning journey
 
Mercedes-EQ will see its operations taken on by McLaren Racing after the latter came to an agreement with Mercedes-Benz that will see the reigning Drivers’ and Teams’ World Championship-winning team continue as the McLaren Formula E Team. That detail has proven to be a major plus point of the acquisition for Brown, and vindication of years of hard work for current Team Principal Ian James and the Brackley outfit’s staff.
 
“It is also satisfying to provide a home for the class-leading Formula E team that Mercedes has built, which will become a fully-fledged part of the McLaren Racing family,” says Brown.
 
“Today's announcement confirms the next exciting chapter in the development of the team,” says James, who will continue in his leadership role. “Since our inception in 2019, performance, sustainability and adaptability have been the keys to our success.
 
“Becoming part of the McLaren Racing family is a privilege: McLaren has always been synonymous with success and high-performance. This is a great moment for all parties involved but, above all, for the people that make up this team. They are what keeps its heart beating. Being able to continue working with them is what I am most excited about.
 
“I'm very much looking forward for this next chapter for the team and will be a proud member of it in Season 9. Until then, we will be focused on delivering the best results possible as the Mercedes-EQ Formula E Team, for the remainder of the current season.”
 
McLaren Racing has said it will announce further details on its Formula E programme, including its powertrain provider and driver line-up, in due course.
 In an incredible showcase of speed, Larry “Spiderman” McBride delivered the fastest motorcycle pass in drag racing history on Saturday at Virginia Motorsports Park, making a historic Top Fuel Motorcycle run during the weekend’s Virginia NHRA Nationals.
 
McBride’s spectacular blast of 268.38 mph gave him the fastest pass ever on two wheels in drag racing history, shattering the mark of 265.95 he had set last November. McBride went 5.61-seconds on the run – just shy of his quickest run of all time – as part of a Top Fuel Motorcycle exhibition at the NHRA Camping World Drag Racing Series event in Virginia, also breaking the speed record at his home track.
 
“To be able to do it here at home was incredible,” said McBride, who resides in Poquoson, Va. “I've been treated like a king here. It has been awesome that all the Top Fuel car guys and Funny Car guys who have helped me and all the support that I've gotten. The bike got a little bit loose, and I had to pedal it a little bit -- you know, just grabbed the rear brake -- to get it caught back up, and, boy, really run a good back half. I knew I went awful fast. I didn't really realize I went 268, but I knew it was really fast.”
 
McBride’s massive run from Saturday was the talk of the weekend, starting with the tremendous fanfare enjoyed at the track following the record pass. His impressive dash into the record books has also turned into a spectacular hit online, with the run already attracting more than 1.5 million views across NHRA’s social media channels in less than 48 hours. A longtime ambassador for the sport, McBride was thrilled with the accomplishment and the light it was able to shine on the sport.
 
"It was my honor to be here and to be supporting NHRA because I'm a major drag racing fan, you know, right down to the sportsman guys,” McBride said. “I just want to do everything I can do for drag racing. We've had a lot of help from people, a lot of people who have pitched in to help us a little bit so we could do the show that we were brought here to do.”
 
McBride believes there’s plenty more left in the Top Fuel Motorcycle, too, and “Spiderman” quickly confirmed he’s confident a 270-mph run is possible. 
 
“Absolutely,” McBride said. “If I hadn't had to pedal it on that run it would have been 270 that pass. “
 
As for the key to making a historic run, McBride kept it simple. 
 
“Hold on tight. Stay down low. Throttle works both ways,” McBride said.
 
For more information about NHRA, visit www.nhra.com.

 

(Courtesy of NHRA Communications)

By Jeff Olson
IMSA Wire Service
 
DAYTONA BEACH, Fla. – Lamborghini will join the IMSA WeatherTech SportsCar Championship’s new Grand Touring Prototype (GTP) class in 2024 with an LMDh prototype.
 
Lamborghini Squadra Corse, the automaker’s motorsports division, announced Tuesday that it will field cars in both the WeatherTech Championship and the FIA World Endurance Championship (WEC) beginning in 2024. The GTP class debuts in the WeatherTech Championship in 2023, replacing Daytona Prototype international (DPi) as the most technologically advanced class in the series.
 
The Lamborghini announcement marks a major advancement for the Italian sports car manufacturer, adding to its commitment to IMSA. Lamborghini began competing in the WeatherTech Championship GT Daytona (GTD) class in 2016. IMSA has also sanctioned and operated the Lamborghini Super Trofeo North America single-make series since 2013.
 
“This step up into the highest echelon of sports car racing marks an important milestone for our company,” said Stephan Winkelmann, Lamborghini chairman and CEO. “We will be measuring ourselves against the very best, on the most demanding proving grounds.”
 
The addition of Lamborghini brings the number of manufacturers committed to producing LMDh cars for the GTP class to five. Acura, BMW, Cadillac and Porsche previously announced plans to join the class in 2023.
 
“IMSA has enjoyed a longstanding partnership with Lamborghini dating back to the introduction of Lamborghini Super Trofeo North America a decade ago and continuing into a successful GTD program,” IMSA President John Doonan said. “We are proud that Lamborghini is confirming plans to grow its IMSA footprint even further in 2024 into GTP and the top category of prototype sports car racing.”
 
LMDh is a hybrid-based platform shared between IMSA and the Automobile Club de l'Ouest (ACO). LMDh engines will generate more than 670 horsepower (500 kilowatts) from the combined output of an internal combustion engine developed individually by each participating manufacturer and a common hybrid powertrain.
 
The LMDh regulations were created jointly by IMSA, the ACO and the Federation Internationale de l'Automobile (FIA). The new LMDh platform cars will be eligible to race in the WeatherTech Championship’s GTP class and the WEC’s Hypercar class.
 
Through a historic convergence agreement between IMSA, the ACO and FIA announced last summer, LMDh cars and cars built to Le Mans Hypercar (LMH) technical regulations will be able to compete head-to-head for overall victories in the IMSA GTP and WEC Hypercar class beginning next season. As a result, manufacturers will have the opportunity to compete in internationally renowned endurance races including the Rolex 24 At Daytona, Mobil 1 Twelve Hours of Sebring Presented by Advance Auto Parts and the 24 Hours of Le Mans.
 
“I am absolutely delighted that Lamborghini will be taking the next step in our motorsport journey, the step into LMDh and the top level of sports car racing,” said Giorgio Sanna, Lamborghini’s head of motorsport. “LMDh will play a special role in Lamborghini’s motorsports strategy, giving us the unique opportunity to expand our customer racing activities to new platforms and enforce our long-term partnership with customer teams and drivers.”
 
Winkelmann, the Lamborghini CEO, sees the company’s investment in LMDh having a larger effect than just on the racing program.
 
“On one hand, this will give our successful motorsports program even more visibility,” Winkelmann said. “But it will also allow us to test future technologies: Our LMDh prototypes will become our most sophisticated open laboratory on four wheels.”
 
Since 2016, Lamborghini has posted 15 victories in the WeatherTech Championship GTD class, including consecutive wins at the Rolex 24 in 2018, ‘19 and ’20.

The next Porsche Rennsport Reunion will be held at WeatherTech Raceway Laguna Seca near Monterey, California, from September 28 to October 1 in 2023. This will be the seventh running of the Rennsport Reunion and marks the fourth time that the iconic California race circuit is the stage for a celebration of the motorsports heart of Porsche. Further information on themes and ticket sales will be announced in due course.
 
During the four-day event, fans of all ages will not only get to experience exciting racing action with vintage and contemporary Porsche race cars on track, but also be able to see many rare Porsche vehicles, enjoy new vehicle reveals, Esports, fan zones, and take part in opportunities to meet and interact with drivers as they share their exciting racing experiences. Rennsport Reunion will also offer a host of other off-track activities.
 
“California and Porsche are a dream pairing, and the Monterey Peninsula is an ideal spot to bring the two together for an unforgettable weekend with so much happening both on and off the track” said Kjell Gruner, President and CEO of Porsche Cars North America Inc. “Rennsport Reunion is for everyone – we’re creating an experience that’s special, whether you’re or a long-time enthusiast or are new to Porsche and are learning about our cars for the first time. Rennsport Seven is going to be bigger and more exciting than ever and yet at its core it’s the people that sets it apart – all are welcome, and I can’t wait to share our plans in the coming months.”

 

(Courtesy of WeatherTech Raceway)

Canadian NTT INDYCAR SERIES rookie Devlin DeFrancesco is teaming up with new sponsor Bitbuy for this year’s championship.  He also becomes the first INDYCAR racer to be paid in the cryptocurrency Ethereum. 
 
With more than 400,000 registered users and more than $5 billion traded, Bitbuy is Canada’s most secure and trusted trading platform for Bitcoin, Ethereum, and other top cryptocurrencies.  
 
The 21-year-old Canadian racer made his INDYCAR debut for Andretti Steinbrenner Autosport in February this year and is eagerly awaiting the chance to race on home soil in Canada when the famous Toronto street circuit event returns in July for the first time since 2019.
 
While almost every other professional athlete who chose to be paid in crypto elected to be paid in Bitcoin, crypto enthusiast DeFrancesco has chosen that his earnings from the Honda Indy Toronto to be paid in Ethereum. Bitbuy will handle the transaction for DeFrancesco who is also a user of the service. 
 
“I’m thrilled to have Bitbuy aboard for our INDYCAR campaign as the world of cryptocurrency is something that I am really excited about,” DeFrancesco said. 

“I believe in the long-term potential and power of Ethereum. I am hoping Bitbuy’s investment in our race program will pay off for them, and I'm hoping my new Ethereum will pay off for me.”  

 

DeFrancesco was born fast – arriving 16 weeks early at Toronto’s Sunnybrook hospital and spending the first three months of his life in an incubator. He has continued that need for speed ever since driving a go-kart for the first time at the age of six. After a successful career in karting and junior formulas in Europe, DeFrancesco returned to North America in 2020 to take his first step on the “Road to Indy.”
 
After competing in the Indy Pro 2000 championship (2000) and Indy Lights (2001) – he graduated to the NTT INDYCAR SERIES this season. Racing with Andretti Steinbrenner Autosport – joining the team created by INDYCAR legend seven-time Toronto winner Michael Andretti and siblings George and Julia Steinbrenner – the next generation of sporting team owners from the New York Yankees Steinbrenner family.
 
“With more and more attention and money being put into cryptocurrency, we’re excited to have Bitbuy join us on the 29 car,” Steinbrenner Racing co-owner George Steinbrenner IV said. “There’s an exciting buzz in the market as people start to gravitate toward the blockchain and digital marketplace.”
 
“When we signed Kyle Lowry to be our Brand Ambassador, we knew we were partnering with a legend that achieved everything he set his mind to,” explains Bitbuy President, Dean Skurka. 

“We see that same spirit in Devlin but this time we are partnering with someone just getting started.  And when Devlin said he wanted to get paid in Ethereum, we knew we had the right guy.”

Nearly a decade after partnering on a technology and marketing partnership that was the first of its kind in the industry, Hoonigan and Mobil 1™ have reunited to help celebrate the world’s leading synthetic motor oil brand’s 50th anniversary leading into 2024. The two brands will hit the track for the first time at this year’s 100th running of the Pikes Peak International Hill Climb through a unique, collaborative entry imagined by the Hoonigan Racing Division, fielded by BBi Autosport, and protected by Mobil 1 technology.

 

Be it trackside or roadside, the partnership will bring lovers of the open road behind the scenes as the Hoonigan Racing Division captures the road less traveled en route to the 2024 anniversary date. Extending beyond content, fans will have access to limited-edition collaborative merchandise exclusively available through Hoonigan’s innovative e-commerce platform, along with opportunities for followers of the @thehoonigans and @mobil1racing channels to secure their spot as part of some once-in-a-lifetime experiences. All this access will come through a mission that will see Mobil 1 named as the official motor oil of both Hoonigan Racing Division and Hoonigan.

 

“Mobil 1 and Hoonigan will always have a special relationship,” said Brian Scotto, chief creative officer and co-founder of Hoonigan. “In 2011, before anyone knew what Hoonigan would go on to become, myself included, the Mobil 1 team gave us the pulpit to launch the brand to the masses at the SEMA show. Since then, Hoonigan has a taken on a life of its own, becoming not only the largest automotive audience for the under 40 crowd, but also becoming a term that identifies an entire genre in the space that caters to having fun in cars. We’ve continued to work adjacent with Mobil 1 on great projects like the Hot Wheels Legends Tour and even got the chance to be a part of Max Verstappen slaying tires in his Oracle Red Bull Racing Formula One car. It’s awesome to work with another brand that cares about cultivating car culture, so we are more than stoked to be working again officially with this program, and help, as we pass our 10th anniversary, to celebrate the 50th anniversary of the Mobil 1 brand in 2024 with some new projects that build on our shared love of driving.”

 

The co-branded entry into this year’s historic centennial running of Pikes Peak Hill Climb will be no less momentous than when Louis Unser trusted Mobil™-branded products to help him conquer America’s Mountain in 1934. Building upon this heritage, a new vehicle, producing over 1,000 horsepower, fed by two turbochargers, and driven by an equally legendary driver of a new generation, Ken Block, will once again trust Mobil 1 technology to fight its way up to the 14,115-foot summit. With a nod to the past, and a wink towards the future, the vehicle will be named the Hoonipigasus. The name combining a spirit of motorsport legacy between two iconic marks: Porsche and the Mobil Pegasus.

 

“There’s a reason true innovation is often left to someone else, and in this case, we felt that someone else had to be us,” said Ryan Allen, automotive brands and partnerships manager for North America at ExxonMobil. “Our brand is turning 50 in a couple of years, and in that timeframe, it’s been the first to many feats - both on and off the track. But to truly celebrate how we got here, we wanted to do something that captured the spirit behind our love of driving, and our love of our fans who we see every week on the road while they’re grabbing a coffee, or hitting the race track. Usually those fans have a phone in their hands, and more often than not, they’re watching a Hoonigan video and hitting the skip ad button. By building on a movement towards content we helped kickoff with the Hoonigan team over a decade ago, we felt we could join our fans in their love of driving, rather than trying to sell them a bottle of Mobil 1 that they already trust more than any other motor oil brand.”

 

For more information on Hoonigan Racing Division, please visit HooniganRacing.com. For more information on Mobil 1, please grab a friend and hit the road.

 

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