Monday, May 23
Speedway Digest Staff

Speedway Digest Staff

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“Our thoughts and prayers go out to the family and friends of Dick Trickle on his passing today. Dick was a legend in the short-track racing community, particularly in his home state of Wisconsin, and he was a true fan favorite. Personalities like Dick Trickle helped shape our sport. He will be missed.” – Brian France, NASCAR Chairman & CEO

NASCAR PR

A United States senator, a lieutenant governor and a military hero will lead race fans in the commencement of the nation’s largest Memorial Day celebration as they serve as race officials for the 2013 Coca-Cola 600. Sgt. Aaron Causey will be Grand Marshal; U.S. Sen. Tim Scott will serve as Honorary Starter and Tennessee’s Lt. Gov. Ron Ramsey will serve as Honorary Race Director for the 54th running of NASCAR’s only 600-mile race at the famed Charlotte Motor Speedway on Sunday, May 26.

“It is our pleasure to welcome these distinguished elected officials, as well as a military hero to the 2013 Coca-Cola 600,” said Lauren C. Steele, senior vice president, corporate affairs, Coca-Cola Consolidated. “It is exciting to have these state leaders to recognize America’s servicemen and women at the largest Memorial Day celebration in the country. We are honored to have a true American hero announce those famous words: ‘Gentlemen, Start Your Engines!’”

As race officials, Scott and Ramsey will be honored at a pre-race event, attend the official drivers meeting, address the crowd of more than 140,000 fans, participate in the pre-race spectacular and present the trophy to the winning driver in Victory Lane. As Grand Marshal, Causey will give the race command, while Scott will wave the green flag over the 43-car field to start NASCAR’s most challenging race. As Honorary Race Director, Ramsey will ride in an official pace car.

Causey graduated from EOD school at Eglin Air Force Base in August 2001 and was then stationed in Aviano, Italy. He served in Iraq in 2004 along with many other international missions during his years in Aviano. In 2006, he left the Air Force to continue working in EOD, transferring to the Army. He deployed to Iraq 2006-08 out of Fort Stewart, Ga., then was stationed in Mannheim, Germany 2008-10. Later in 2010, he was stationed at Fort Drum, NY and deployed to Afghanistan in March 2011. On Sept. 7, 2011, he was performing dismounted operations in an attempt to disarm a suspected IED when one detonated under him. He ultimately lost both legs above the knees, two fingers, suffered broken arms and hand injuries, shrapnel wounds over most of his upper body, loss of tissue, and multiple other serious injuries. He lives with his wife of three years, Kat. After recovery is complete, they intend to stay in the DC-metro area and build a new life together.

Scott is a U.S. senator representing the great state of South Carolina. His goal is simple: to positively affect the lives of the American people. That path has taken him from a successful small businessman, to being elected to Charleston County Council, the South Carolina State House, the U.S. House of Representatives, and now the U.S Senate.

Ramsey is serving his fourth term as Lt. Governor of Tennessee. A small businessman himself, he has become a leading voice for economic growth in his state and region. He and his wife, Sindy, live in Blountville.

Continuing its tradition as the biggest Memorial Day Weekend celebration in America, the Coca-Cola 600 pre-race show will pay tribute to veterans and active duty members of the U.S. Armed Forces. The Welcome Home Our Troops Coca-Cola 600 pre-race show will also include a performance of “I Will Give My All” by country music artist Jamie Tate and the 82nd Airborne All-American Chorus, a bagpipe performance of “Amazing Grace” by the Charlotte Fire Department Pipe Band and “Taps” played by a Fort Bragg bugler. There will also be a 21-gun salute from the Fort Bragg Firing Squad.

Coca-Cola has been involved with stock car racing for more than 50 years and has been the official sparkling beverage of NASCAR since 1998. Through its partnerships with International Speedway Corporation, Speedway Motorsports, Inc. and Indianapolis Motor Speedway, Coca-Cola refreshes racing fans at the majority of NASCAR-sanctioned tracks. A signature part of the brand’s NASCAR association is the Coca-Cola Racing Family – a group of top drivers that include Greg Biffle, Denny Hamlin, Joey Logano, Ryan Newman, Danica Patrick and Tony Stewart. The company also maintains relationships with Dale Jarrett, Bobby Labonte, Kyle Petty and Elliott Sadler. Coca-Cola Racing Family members make appearances and are featured in advertising, promotions and packaging.

CMS PR

Hillman Racing today announced that the West Virginia Coal Association and the Friends of Coal organization will be the primary marketing partners on the No. 27 NASCAR Camping World Truck Series entry driven by Team 7 Motorsports driver Jeff Agnew at Charlotte Motor Speedway for Friday night’s N.C. Education Lottery 200.

Located in Charleston, W.Va., the West Virginia Coal Association is a trade association representing more than 90 percent of the state's underground and surface coal mine production.  Its purpose is to have a unified voice representing the state's coal industry as well as increase emphasis on coal as a reliable energy source to help the nation achieve energy independence.

“We’re proud to be associated with Hillman Racing, Jeff Agnew and Team 7 Motorsports,” stated Bill Raney, president of the West Virginia Coal Association.  “We’ve followed Jeff’s racing career over the past 10 years, and we’re really looking forward to being a part of the next step of his NASCAR career in the Camping World Truck Series.  West Virginians are big NASCAR fans and they’ll have a driver and truck to cheer for this Friday with the No. 27.  The race truck is powered by gas, but as far as we’re concerned it’s driven by coal.”

Agnew, a native of Floyd, Va., will make his fifth start of the season on Friday and has 18 total truck series starts to his credit.  Currently 22nd in the driver point standings, Agnew will make his first career start at Charlotte Motor Speedway in the N.C. Education Lottery 200.

“This is a big weekend for us,” Agnew said.  “In addition to the West Virginia Coal Association and Friends of Coal, we spent all day Monday testing at Kentucky Speedway in preparation for Friday’s race under the lights.  We’ve had a run of bad luck at the start of the season and decided to change my familiar orange-and-black paint scheme to all black in support of the coal industry.  We’ve got an extra day of practice at Charlotte on Thursday, so between that and the test at Kentucky, I feel confident that we’ll turn our season around.”

The N.C. Education Lottery 200 from Charlotte Motor Speedway will be broadcast live on SPEED, MRN Radio and Sirius-XM NASCAR Radio, channel 90, on Friday night.  SPEED and MRN Radio will both begin live broadcasts at 7:30 p.m. EDT on Friday, May 17.  SPEED will also broadcast qualifying live on Friday at 4:00 p.m. EDT.   

Hillman Racing PR

Stewart-Haas Racing (SHR) has extended its partnership with Atlas Copco Compressors, and the Rock Hill, S.C.-based company will also serve as an associate sponsor of the No. 39 Quicken Loans Chevrolet SS of driver Ryan Newman during the Oct. 10-12 NASCAR Sprint Cup Series race weekend at Charlotte (N.C.) Motor Speedway.

“Atlas Copco Compressors has enjoyed an exceptional partnership with Stewart-Haas Racing as a compressed air provider and sponsor,” said Paul Humphreys, vice president communications and branding for Atlas Copco Compressors, which has served as SHR’s official compressed air supplier since the team’s inception in 2009.

As part of this continued relationship, Atlas Copco Compressors is installing its new SmartLink technology into SHR’s headquarters in Kannapolis, providing 24/7 remote monitoring of the team’s compressed air system to ensure continuous uptime and peak performance.

“Atlas Copco Compressors has been a consistent, committed partner since the beginning of Stewart-Haas Racing and we’re proud to have them in our shop and at the track for another season,” said Brett Frood, executive vice president, SHR.

This year marks Atlas Copco’s 140th anniversary, and when Atlas Copco Compressors serves as an associate sponsor of Newman’s No. 39 Quicken Loans Chevrolet at Charlotte in October, one lucky Atlas Copco employee will have their name printed on the side of Newman’s car.

“Putting an employee’s name on Ryan Newman’s No. 39 Quicken Loans Chevrolet is another way for us to honor our people during our 140th anniversary,” Humphreys added. “Our people are the key to our success, and we’re excited about acknowledging this fact in front of millions of race fans.”

TSC PR

arget racing partner, Sun Products and their all and Snuggle laundry care brands, will introduce race fans to a new type of pit stop during Charlotte race weeks. The Laundry Pit Stop offers race fans the opportunity to get their laundry clean and fresh with all and Snuggle by having their laundry done for free by the Laundry Pit Crew. Located in the Tim Flock Campground on the grounds of Charlotte Motor Speedway (CMS), campers will be able to drop off their laundry and spend time in the movie tent, the game area or take photos with the Snuggle Bear.

The Laundry Pit Stop will be on-site May 16 – 25 from 10 a.m. till 4 p.m. ET daily. In addition to the laundry experience, a “Happy Hour” event will be held at the Laundry Pit Stop on May 23 from 4:30 – 6:30 p.m. ET (prior to the Coca-Cola 600 qualifying race) and will feature music, drinks and snacks, along with an appearance from the driver of the No. 42 Target Chevrolet SS, Juan Pablo Montoya and his pit crew.

EGR PR

eff Gordon’s 1997 All-Star Race winning Chevrolet and the iconic City Chevrolet from “Days of Thunder” will be among the box-office favorites on display as part of the NASCAR Hall of Fame’s “Lights. Camera. NASCAR.” exhibit.

The exhibit opens to the public on Friday and chronicles how the industry has influenced films, how NASCAR has promoted movies through sponsorship and how film has portrayed the sport’s legends over the years with more than 40 artifacts on display in the Great Hall. Click here for current information on the Hall, including hours of operation.

“This exhibit has an incredible universal appeal because movies have an extraordinary ability to connect with people of all ages and backgrounds,” said Winston Kelley, executive director of the NASCAR Hall of Fame. “When you pair that fascination with the allure of NASCAR, it becomes an engaging representation of the sport’s reach that embraces five decades of entertainment. It includes movies that have captured the sport’s intensity, parodied its celebrities and benefitted from the type of national exposure that only NASCAR can provide.”

Among the 40-plus artifacts that encompass items such as driver uniforms, hoods, scripts, stills and original cars, the exhibit also boasts the largest number of cars featured in the Great Hall to date. Hendrick Motorsports has two of the six on display that had starring roles in movies and film promotion:

-Cole Trickle’s City Chevrolet car from “Days of Thunder” (1990): Several real life NASCAR figures were the inspiration for the characters of “Days of Thunder” including Cole Trickle played by Tom Cruise, Harry Hogge played by Robert Duvall and Tim Daland played by Randy Quaid. The real life inspiration for each was driver Tim Richmond, crew chief Harry Hyde and team owner Rick Hendrick. Click here to read more.

-Jeff Gordon’s Jurassic Park Chevrolet “T-Rex” promoting “Jurassic Park: The Ride” (1997): Built by Hendrick engineer Rex Stump and used to promote Universal Studios new “Jurassic Park”-themed ride, the car picked up the nickname “T-Rex.” Gordon dominated the 1997 All-Star Race to make it one of the most legendary cars in NASCAR history. Click here to learn more about T-Rex.

Kicking off the exhibit for families, the NASCAR Hall of Fame will host a kid-friendly “Lights. Camera. NASCAR.” Premiere Party on Saturday, June 1. Kids 12 and under will be admitted free with a paying adult and are welcome to partake in fun-filled programming and activities on the NASCAR Hall of Fame Plaza as well as inside the venue including a bounce house, caricature artists, coloring stations and more to celebrate the premiere of the newest and largest exhibit to date.

Tickets to the NASCAR Hall of Fame can be purchased by calling (877) 231-2010 or at nascarhall.com. General admission is $19.95 for adults, $17.95 for seniors and military, $12.95 for children 5-12 and free for children younger than 5. Annual Memberships are available starting at $25 for children and $50 for adults. For updates and details about the NASCAR Hall of Fame, guests can visit nascarhall.com.

HMS PR

NTS Motorsports, a NASCAR Camping World Truck Series (NCWTS) team in its infancy stages revealed today unprecedented news at their new 70,000 square foot Kernersville facility, unveiling not only a new sponsor, and a new look for their truck but also a new number for Brennan Newberry in the NCWTS.

When Newberry takes to the track Thursday morning for the first NCWTS practice at Charlotte Motor Speedway, he will sport the new blue and yellow colors of Qore-24, the world’s first antimicrobial barrier for the skin, in the No. 24 truck. Bringing a sponsor on board who agreed to a multi-year deal and who is basically launching their entire product campaign through NTS Motorsports via the truck series; what better way to promote the product than to change the truck number to match the product, Qore-24. With the permission of NASCAR, Newberry will run the No. 24 truck for the remainder of the 2013 season instead of the previous No. 14.

For companies like Qore-24 seeking an increase in brand awareness and brand loyalty, NASCAR is the best marketing platform. What better level to start than the NCWTS with rookie, Brennan Newberry and NTS Motorsports.

“We feel NTS Motorsports in the truck series is a great fit for us as we are the next generation in hand sanitizers as a hand purifier and Brennan is the next generation of NASCAR driver in the truck series,” said Vince Adam, co-founder of Qore-24. “We couldn’t be more excited to see where this partnership takes us, on and off the track.”
Qore-24 is a new product that is bringing the high-five back. Society continually tells us not to shake hands or touch each other as it is the most common way of spreading germs. With a product like Qore-24 where one squirt of the product provides a continuous barrier against germs for 24 hours, people can now be more confident in high-fiving their friends without worrying about getting sick.

Look all over the sport of NASCAR and you see fans and drivers high-fiving each other. Now they can do so without worrying about being sick or having to slow down. Qore-24 executives tout racecar drivers are too active to be down, so we bring a great product to the sport that everyone including drivers can use. Most hand sanitizers last only while they are wet on the skin, which is typically 30 minutes. Even when Qore-24 dries, it continues to protect and tear germs apart without using harsh poisons, for 24 hours.

“It’s great to have the shop in Kernersville as the support here is amazing, said NTS Motorsports owner,” Bob Newberry. “We even had the mayor stop by today, tour the shop and learn more about the Qore-24 product.”

Qore-24 was looking for the right partner and found one in NTS Motorsports, as they will grow and develop with Newberry’s career. Qore-24 will appear on the No. 24 truck ten times this year and you can find them at select tracks in the vendor area displaying the product that will purify your world.

NTS Motorsports PR

Bryan Silas and his T3R2 team will welcome a new primary marketing for tomorrow night’s North Carolina Education Lottery 200 at Charlotte (N.C.) Speedway.

Bell Equipment, which manufactures and markets a wide range of earth moving and materials handling machinery for the mining, construction, forestry, sugar and related industries will adorn the hood of the Stuart Florida native’s No. 99 Ford F-Series Friday night.

Bell Equipment, SA was founded in 1954 by Irvine Bell and is still managed by the Bell family today. The Bell company has grown to employ 2400 people worldwide, with production in South Africa and Germany.

“Everyone at T3R2 is excited to welcome Bell Equipment onboard for this weekend’s race at Charlotte,” said 25-year old Silas. Gary (Cogswell, crew chief), the team and I are really clicking, so I’m looking forward to getting back to business and having a good run not only for us but for everyone at Bell Equipment too.”

T3R2 PR

 

It’s money week for No. 56 NAPA AUTO PARTS Toyota driver Martin Truex Jr. He raised $60,000 for charity Wednesday night and now plans on taking $1 million for himself Saturday at NASCAR’s Sprint All-Star race.

The Michael Waltrip Racing driver’s foundation held its fourth annual Catwalk for a Cause presented by Toyota on Wednesday at MWR. The fashion show sold out with more than 450 in attendance including several drivers and NASCAR celebrities. All of the monies raised benefit the Martin Truex Jr. Special Needs Fund at Levine Children’s Hospital in Charlotte. Fans can still get involved by making a donation:www.martintruexjrfoundation.org.

“The event turned out amazing,” said Truex. “The sheer size of it, the amount of people and the buzz around the event were a huge part of this year’s success.

“This year so many things happened that I did not expect. The support of all the sponsorships has grown tremendously. The amount of people who bought tickets and the size of the waiting list were huge. There are so many things that have happened that when we started this four years ago, I never imagined it would grow to this size and magnitude. I am so thankful to so many people.

Our goal next year is simple … make it even bigger and better.

Truex now turns his attention to Saturday’s Sprint Showdown and All-Star race. He’ll be one of the favorites in the 40-lap Sprint Showdown where the top two finishers transfer to the All-Star Race. Truex won the showdown in 2007 and 2010.

The All-Star race consists of 90 total laps; four 20-lap segments followed by a mandatory four-tire pit stop and a 10-lap sprint to the $1 million big-money finish. If one driver wins all four 20-lap segments and bests the field in the final 10-lap shootout, the driver will double the winnings and take home Bruton Smith's Big Bonus of an additional $1 million.

TRUEX ON SPRINT ALL-STAR RACE:“I’m looking forward to going there and hopefully winning the Showdown again, which we've done before in the NAPA Toyota. The All-Star Race is one of the best events of the year. To not be a part of it is pretty miserable. Hopefully, we'll be able to make it in that thing, have some fun and chase a couple million bucks.

“I definitely think there's some incentive to win. It builds confidence within a team and it gets the guys pumped up. I feel like we should win the Showdown. Anything less would be a disappointment. We're going there guns loaded trying to do all we can do, and hopefully we'll come out on the right side of it this time.”

MWR PR

Swift Response LLC, makers of Flex Seal and Flex Seal Brite, are pleased to announce the running of the No. 4 Red "Brite" and Blue Flex Seal Chevy driven by Landon Cassill, at the History 300 at Charlotte Motor Speedway on May 25th.

The special paint scheme was created in conjunction with the “NASCAR: An American Salute” program that begins this weekend in Charlotte and ends with the summer Daytona race. The opportunity for Flex Seal to highlight their Brite product while showing their support for the military was something special for both the team and sponsor.

“Swift Response is pleased to have this opportunity to show our support of the U.S. troops with the Red, ‘Brite’, and Blue paint scheme. Flex Seal is proud to be made in the USA!” stated Becky Nelson, Director of Marketing. In addition to the special scheme, the company will be distributing product around the track this weekend, to both military members and the general public.

Landon Cassill Quotes:
“I am looking forward to running this special Red, 'Brite', and Blue Flex Seal car at Charlotte. Having our homecoming race on Memorial Day weekend is special to me and the team. I am happy to help Flex Seal support the troops by running this patriotic car.”

JD Motorsports PR

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