Nickelodeon Teams Up With “Bubba” Wallace To Run No. 6 Shredder Ford Mustang In NASCAR XFINITY Series Race At Chicagoland Speedway

Nickelodeon today announced that it is has teamed up with NASCAR XFINITY Series star “Bubba” Wallace to drive a special No. 6 Shredder Ford Mustang in the XFINITY 300 on Saturday, September 17.  Nickelodeon is the entitlement sponsor of the NASCAR Sprint Cup Series race on Sunday, Sept. 18, dubbed the Teenage Mutant Ninja Turtles 400 at Chicagoland Speedway.   The track will feature a weekend of action, activities and fun for the entire family with the iconic Heroes in a Half Shell.

Wallace is in his second fulltime season in the NASCAR XFINITY Series for Roush Fenway Racing.  His unique racecar at Chicagoland will feature Shredder in his iconic helmet on the hood, rear bumper and left rear quarter-panel.  The Foot Clan is right there with him, standing watch on the right rear quarter-panel, ready to do battle.

Shredder is the commander of an evil ninja army called the Foot Clan, and is one of the deadliest martial artists in the world. He is cold, cunning, ruthless, and obsessed with destroying Splinter, whom he blames for the death of his true love. Shredder’s thirst for revenge has drained him of all compassion, warmth and connection to humanity.

Wallace will join a number of other drivers with Teenage Mutant Ninja Turtles paint schemes for the Sept. 17-18 race weekend.  NASCAR Sprint Cup Series star Danica Patrick has already been announced to drive the No. 10 April O’Neil/Nature’s Bakery Chevrolet SS in the Teenage Mutant Ninja Turtles 400.  Additional drivers will be announced this summer.

“I grew up watching the Teenage Mutant Ninja Turtles and Shredder was always a cool character,” said Wallace.  “It’s an honor to partner with Nickelodeon on this program.  Hopefully Shredder and the Foot Clan will lead the way to Victory Lane.”

This Sept. 15-18 marks the sixth consecutive year that Chicagoland Speedway will kick off the Chase for the NASCAR Sprint Cup.  The Nickelodeon partnership will include sponsorship of the 2017 kick off race, as well.

“We are excited to partner with Bubba Wallace and Roush Fenway Racing to showcase Shredder and the Teenage Mutant Ninja Turtles in the NASCAR XFINITY race,” said Anthony DiCosmo, Senior Vice President, Sports Marketing and Development, Nickelodeon. “Just as we did with last season’s SpongeBob SquarePants 400 at Kansas Speedway, the Teenage Mutant Ninja Turtles 400 will continue to expand our relationship with NASCAR, while working with another best-in-class ISC track to give fans a unique and engaging race experience that the whole family can enjoy.”

Nickelodeon has a long-standing relationship with NASCAR, teaming up with the motorsports giant on several programming and racing events. On the track, the network has sponsored the SpongeBob SquarePants 400 at Kansas Speedway in 2015; brought the Teenage Mutant Ninja Turtles to the Atlanta Motor Speedway for the NASCAR XFINITY Series and NASCAR Sprint Cup Series races in 2014; participated in the Bank of America 500 week in 2012; and the SpongeBob SquarePants Movie 300 at Charlotte Motor Speedway in Concord, NC in 2004. NASCAR has also contributed talent and content to Nickelodeon programming such as the Kids’ Choice Awards (Danica Patrick, 2012 and 2013), Kids’ Choice Sports Awards (Danica Patrick, 2014, Ben Kennedy, 2015), Team Umizoomi (Jeff Gordon, 2012), Hammer Down (2014), which aired on Nicktoon’s NickSports block, and an upcoming Bubble Guppies episode (Jimmie Johnson, 2015). 

Currently in its fourth season, Teenage Mutant Ninja Turtles is seen in over 170 countries and territories and translated in 50+ languages. Teenage Mutant Ninja Turtles follows four mutant turtles—Leonardo, Raphael, Donatello and Michelangelo—trained in the art of ninjutsu by their mutant rat sensei, Master Splinter, who teaches the turtles to battle evil from the New York City sewers. Executive produced by Ciro Nieli and Brandon Auman, the series is created at Nickelodeon Animation Studios in Burbank, Calif. 

Viacom/NASCAR PR