AMP Energy Teams Up with Dale Earnhardt Jr. and other AMP Energy Athletes to Re-Introduce Popular Flavor by Celebrating with the Ultimate Orange Burnout



AMP Energy Teams Up with Dale Earnhardt Jr. and other AMP Energy Athletes to Re-Introduce Popular Flavor by Celebrating with the Ultimate Orange Burnout

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Friday, 08 March 2013 13:19
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AMP Energy Teams Up with Dale Earnhardt Jr. and other AMP Energy Athletes to Re-Introduce Popular Flavor by Celebrating with the Ultimate Orange Burnout HMS

Surrounded by the sound of screeching tires and the sight of custom orange smoke, No. 88 AMP Energy driver Dale Earnhardt Jr. celebrated the return of AMP Energy Orange with a signature racing tradition – the burnout. As racing’s most popular driver, Earnhardt took to Caesars Palace on the Las Vegas Strip to teach fellow AMP Energy athletes, professional MMA fighter Urijah Faber and Olympic snowboarder Scotty Lago, how to perform the ultimate orange burnout and make some noise that ‘Orange is Back.’

“There is no better way to celebrate that my favorite flavor of AMP Energy – AMP Energy Orange – is back than with the ultimate orange burnout,” said Earnhardt, driver of the No. 88 AMP Energy Orange Chevrolet SS. “I’m excited to team up with my fellow AMP Energy athletes Urijah Faber and Scotty Lago and teach them how we celebrate in racing with the ultimate burnout here on the Las Vegas Strip.”

After a brief hiatus from shelves, AMP Energy Orange returns not only as Earnhardt’s favorite flavor, but the number one flavor requested by AMP Energy Facebook fans.

AMP Energy Orange is a fan favorite and we’re committed to giving our consumers what they want to help meet their energy needs, so we are incredibly excited to bring Orange back to our flavor line-up,” said Greg Lyons, VP Marketing, AMP Energy. “We couldn’t think of a more appropriate way to celebrate the return of AMP Energy Orange than by having Dale Jr. – one of the flavor’s biggest fans – do an eye-catching, first-of-its-kind orange burnout on The Strip.”

While the smoke settles from the re-launch, the excitement in Las Vegas that ‘Orange is Back’ continues all weekend with Earnhardt hitting the track in the No. 88 AMP Energy Orange Chevrolet SS adorned with a special AMP Energy Orange paint scheme for the race on Sunday, March 10. AMP Energy will also have a special No. 88 AMP Energy Orange Chevrolet SS on display at multiple locations around Las Vegas over the weekend.

AMP Energy Orange is now available on shelves nationwide, and joins other popular AMP Energy flavors including Boost Original, Active Lemonade, and Focus Mixed Berry.

Visit Facebook.com/AMPEnergy for the latest updates on AMP Energy, or join the conversation @AMPEnergy with the hashtag #OrangeIsBack.

PepsiCo PR

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Steven B. Wilson

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