Miller Lite, Keselowski ready to turn fans Miller Time moments into paint scheme

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Published in Sprint Cup Series News
Friday, 22 February 2013 16:09
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Brad Keselowski returns to the track this weekend to defend his NASCAR Sprint Cup championship. To honor the fans who supported Keselowski, Miller Lite is teaming up with Fan Mosaics to offer a unique opportunity to be a part of his title defense, by actually appearing on the Miller Lite Blue Deuce's special mosaic paint scheme.


Beginning today through March 31, legal-drinking-age fans will have the chance to submit an image of their favorite moments with friends - otherwise known as Miller Time moments - to be featured on the No. 2 Miller Lite Ford during the May 18 All-Star Race in Charlotte. To encourage fans to participate, for every photo submitted, Miller Lite will donate $2 to Keselowski's Checkered Flag Foundation (CFF), up to $22,222.


"With the launch of the Miller Lite mosaic paint scheme, we're inviting fans to connect with their favorite driver in a new and exciting way," said Ryan Reis, senior director of marketing for Miller Lite. "The fan mosaic brings consumers closer to the sport like only Miller Lite can. Get your picture on there and then gather with your friends to enjoy your shared moment in the spotlight when the Blue Deuce hits the track in Charlotte."


Fans can locate their individual picture and will be able to purchase a commemorative print of the paint scheme at A portion of the proceeds from the print will be donated to the CFF, which strives to support those individuals who have sacrificed greatly for America, including military members, veterans, first-responders and their families.


"I'm always looking for ways to give back to the fans as they are the backbone of our sport," said Keselowski. "Over the last few years we've been able to do some cool things in that regard and I'm proud of that. With the help of Miller Lite, we're excited to offer another unique opportunity to those who support us."


For additional information about the entry process and Fan Mosaics, please visit To learn more about the Checkered Flag Foundation, go to Visit, or follow @MillerLite and @keselowski for more information about Miller Lite Racing.
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Steven B. Wilson

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