Richard Petty Motorsports continues to introduce new partners to the NASCAR Sprint Cup Series in 2012. The latest company to unite with the legendary organization is Transportation Impact who will make their NASCAR debut as the primary sponsor of the No. 43 team and driver Aric Almirola during the Pocono 400 at the Pocono Raceway on June 10. The company is a parcel spend management firm headquartered in Emerald Isle, N.C.
A fast-growing, small business founded in 2008, Transportation Impact comes into the sport for the first time with Petty to help high-volume parcel shippers reduce cost through innovative audit and negotiation services, helping companies large and small identify and obtain savings they can then use to fund new initiatives, retain employees or hire new ones. The company was co-founded by Travis Burt and Keith Byrd.
“We always like companies that are in business to help others work a little bit better, smarter,” said co-owner Richard Petty. “These guys are looking to get their name out there and show companies how they can save money in their shipping needs. Even better, they are all about performance. They want to make sure they are delivering the best results for you. That makes them a perfect partner for us.”
The addition of Transportation Impact to the family of partners on the No. 43 Ford Fusion proves that Almirola and the No. 43 team continue to bring value on and off the track
“I really enjoy working with and meeting different partners of our race team,” Almirola said. “This is just another chance for us to do that. The people from Transportation Impact have a passion for helping people out. That makes it even better to represent them on the track.”
Co-owners Burt and Byrd are also anxious to work with the team.
“When people see the Richard Petty brand, the first things that come to mind are being the best and doing so with integrity,” said Burt. “As a business owner, I always want my company to be the best, but only as long as success doesn’t interfere with doing the right thing.”
“Having grown up in the heart of North Carolina, we understand the value to partner with a team like Richard Petty Motorsports,” said Byrd. “This partnership will benefit Transportation Impact not only from the standpoint of The King’s success on the race track, but most importantly because of the association people make between Richard Petty and the virtues of character, sincerity and candor.”
The Petty name has three wins at Pocono Raceway with Richard taking the checkered flag twice and Kyle winning at the track in June of 1993. The race will air nationally on June 10 at 12 p.m. ET on TNT.