The makers of Schick® Xtreme3® razors today announced an extension of their partnership with Martin Truex Jr. and Michael Waltrip Racing. Schick® Xtreme3® will join Martin Truex Jr.’s No. 56 NAPA AUTO PARTS Toyota for a second year as associate sponsor. The partnership kicks off at the Daytona 500 race on February 26, where the Schick® Xtreme3® logo will appear on Truex’s racecar for the first time in 2012.
“We’re excited to continue working with Martin this year,” said Suma Nagaraj, brand manager for Schick Xtreme3. “Martin connects with our core consumers and NASCAR fans, on and off the track. His lifestyle embodies the essence of Xtreme3: confident and relatable; someone who performs at the top level, but has diverse interests and an active lifestyle.”
With flexible triple blades, two conditioning strips and a comfortable handle designed for maximum control, Schick® Xtreme3® is the leading men’s triple blade disposable razor. Truex first signed on with the brand in 2011 to support the launch of Schick® Xtreme3® FitStyle® Refresh, the first men’s razor with a scented handle designed to invigorate guys for the day ahead. The brand has become known for applying unique insights and R&D innovation to bring unique products like this to market.
“I’m excited to continue my efforts representing Schick Xtreme3 to millions of NASCAR fans,” said Martin Truex Jr. “The Schick Xtreme3 is like coming to a NASCAR race, once you try it, you’ll love it!”
The Schick® Xtreme3® partnership will include limited-edition Martin Truex Jr. packaging, featuring the brand’s “Overdrive Experience” sweepstakes. Consumers can enter to win weekly travel adventures and a grand prize VIP trip to Las Vegas with Truex and friends. Beginning on April 30, the brand will host weekly drawings for a variety of prizes, leading up to the Grand Prize Drawing in late November, on facebook.com/schickxtreme3.
In conjunction with the partnership, Schick® Xtreme3® also plans to host a giveaway of Martin Truex, Jr. and Michael Waltrip Racing paraphernalia over its Twitter channel. Each week, Schick® will award branded attire to fans based on their Twitter responses to questions about the prize. Fans can visit @SchickXtreme3 for more information throughout the race season.
“We’re happy that Schick is continuing its involvement with our race team,” said Michael Waltrip, two-time Daytona 500 winner and team owner. “The extended partnership and retail presence shows that Schick is not only supporting Martin, but also believes in the power of NASCAR to connect with fans and consumers.”
Later in the year, Schick® Xtreme3® will be connecting consumers to the sport in a whole new way with the “Shaving Showdown” on its Facebook page. Starting in July, consumers will be asked to submit photos displaying creative facial hair designs. The winning design will be selected by Martin Truex Jr. and featured on the No. 56 Sprint Cup Car for the last race of the 2012 season.