Kyle Busch has proven he knows a thing or two about doubling up on a race weekend.
So it might be appropriate that the driver of the No. 18 Doublemint® Toyota Camry for Joe Gibbs Racing (JGR) will have the iconic Doublemint gum brand adorn his racecar as the NASCAR Sprint Cup Series heads to historic Darlington (S.C.) Raceway for Saturday night’s Bojangles Southern 500.
Busch has already recorded two Sprint Cup and Nationwide Series “doubles” thus far in 2013. Those Sprint Cup and Nationwide wins on the same weekends at Auto Club Speedway in Fontana, Calif., in March, and Texas Motor Speedway in Fort Worth in April upped his total to eight career Sprint Cup-Nationwide doubles.
Las Vegas native Busch conquered Darlington – the “Track Too Tough To Tame” – in May 2008, scoring his first victory at the 1.33-mile, egg-shaped oval and earning the distinction of being the youngest Sprint Cup winner in the storied history of Darlington, at 23 years of age. While not on the same weekend, Busch also has one Nationwide Series win at Darlington, scoring that one in May 2011.
This weekend’s event will mark the first of four races in 2012 that Doublemint will serve as primary sponsor for Busch, as the iconic chewing gum brand’s mint paint scheme will also adorn Busch’s No. 18 Toyota at Kentucky Speedway in Sparta in June, Atlanta Motor Speedway in August, and the first race of the Chase for the Sprint Cup at Chicagoland Speedway in Joliet, Ill., in September.
Busch would like nothing more than to kick off the Doublemint slate of races with a win as the brand nears its 100th anniversary next year. So as he wheels his No. 18 Doublemint® Toyota Camry around the Darlington oval this weekend, Busch will focus on “doubling up” for the ninth time in his career while at the same time doubling his win total at the always-challenging racetrack that’s also known as “The Lady in Black.”