Steven B. Wilson
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The proceeds from the majority of events will benefit Sonoma County youth organizations through the Sonoma Chapter of Speedway Children’s Charities, the charitable arm of the raceway, which has distributed more than $5.1 million to local youth-serving non-profit groups since 2001.
The Children’s Champions Grand Marshal Banquet was held on Friday, June 24, at Cline Cellars in Sonoma and featured Grand Marshal Ruben Armiñana, the longest-tenured president of the California State University system. The sold-out sit-down dinner also featured a race preview by FOX’s NASCAR broadcast team, including Mike Joy, Larry McReynolds and Michael Waltrip. Proceeds from the banquet benefit Speedway Children’s Charities and the Boys & Girls Clubs of Sonoma Valley.
Overall, the banquet generated more than $156,000, while the Ride-of-a-Lifetime Online Charity Auction raised over $10,000. A live auction was also held the night of the banquet for a special NASCAR Race-Day Experience, which included a meet and greet with the NASCAR on FOX broadcast team and a behind-the-scenes tour of the iconic Hollywood Hotel. In addition, a special Pixar Studios package included a CARS-themed gift basket and a private tour of the Emeryville headquarters. Both packages combined to bring in nearly $15,000.
More than $25,000 was also raised through various donations during the weekend, including a $5,000 donation on behalf of the Transporter Drivers of Motorsports Association (TDMA), which participated in the 6th annual NASCAR Hauler Parade in Sacramento on June 23. Great Clips raised over $6,000 in donations throughout the weekend at its mobile hair salon in the main paddock.
“The NASCAR weekend provides an excellent opportunity to leverage the generosity of our fans, sponsors and other partners to help support good work in the community,” said Steve Page, Sonoma Raceway president and general manager. “We are grateful to all who participated and to the wonderful non-profit groups who are elevating the lives of young people in the North Bay.”
In addition to the proceeds generated for SCC, Levy Restaurants, the official caterer of Sonoma Raceway, hosted eight local non-profit groups to support concession stands around the facility. In return for their hard work, Levy gives back a portion of sales to support those non-profit organizations. These groups, including Benicia High School Band Boosters, California Martial Arts, Fairfield High School Athletics, Native Sons of the Golden West, Petaluma Cheer, O’hana Wa’a Outrigger Club and Vallejo Raiders Youth Football program received a total of over $31,000 after NASCAR weekend.
Levy Restaurants also donated nearly 2,500 pounds of food to Food Runners, a San Francisco-based non-profit that collects and distributes quality, perishable and prepared foods to those in need.
Sonoma Raceway PR
Griffin will next take to the track for the team at Bristol Motor Speedway, in the UNOH 200 on August 17th. Then, just two days after Griffin turns 18, he will get to race on the biggest track of his career in the season finale at Homestead – Miami Speedway in the Ford Ecoboost 200 on November 18th.
“This is the best early birthday present I could get,” grins Griffin. “Knowing I’ll be celebrating my 18th birthday at Homestead is unbelievable. On top of that, I get to do a night race at Bristol. How cool is that? I feel really blessed to have the opportunity to race with Mike Mittler and everyone at MB Motorsports. Now we just need to get some more marketing partners on board to make this Chevy Silverado even faster.”
Griffin made an impressive debut at Martinsville Speedway in 2015, when he stunned the crowd with his ability to run with the leaders on worn out tires. He continued to cut his lap times as the race progressed, earned him the opportunity to race for the team at Iowa Speedway later that season.
Flash forward to 2016. Griffin is once again behind the wheel at Iowa Speedway for MB Motorsports and, for the first time in his young career, at Gateway Motorsports Park. At both races, Griffin continued to find speed in both practices and in the races, impressing the crew and team owner Mike Mittler.
“The kid has talent, no doubt about that,” says Mittler. “Each time out he's shown improvement with each lap he runs. With just a little luck, Jake will be scoring the finishes he’s capable of.”
MB Motorsports PR
"The beginning of my fourth year as a NASCAR team co-owner/investor has made me realize that I missed sponsoring a team," said Anthony Marlowe, Mass Markets CEO and BK Racing co-owner/Investor. "I am thrilled with the on track improvements that BK Racing has made during this pivotal season as a Chartered team, and our continued pursuit of performance that I wanted to be part of the Cup Series as a sponsor as well. I recently bought my first company back, and look forward to replicating and multiplying the success the NASCAR Premier Series platform provided to us in the past."
"I'm really looking forward to heading to Chicagoland Speedway in a few weeks," DiBenedetto said. "The Mass Markets Toyota Camry looks fantastic and I admire that Anthony is so passionate about call-center jobs in America."
On October 1st, 2015, TMone's original founder Anthony Marlowe bought back 100% of Iowa City, IA-based TMone, LLC and rebranded it as Mass Markets to reflect the XaaS (Anything-as-a-Service) vision of the company. Mr. Marlowe started on the phones as a telesales agent for a major Fortune 500 telecommunications company, and turned it into a colorful career. Mass Markets' holding company is Marlowe Companies Inc. (MCI, LC), which is a wholly owned Iowa City Capital Partners company, which Mr. Marlowe owns. Mr. Marlowe is redefining how cloud-based technology and business process outsourcing (BPO) meet.
BPOaaS is a unique combination of technology, strategic thought leadership, contact center services and managed services. As an Anything-as-a-Service pioneer (XaaS), Mass Markets offers comprehensive XaaS solutions for their customers. Beyond traditional customer service, inside sales, telemarketing and tech support services, Mass Markets is a managed services platform provider (MSPP) specializing in multiple Omnichannel Call Center Software Platform-as-a-Service (PAAS) options. Mass Markets operates exclusively in the USA to provide emerging market clients with comprehensive secure and compliant business process outsourcing services.
Mass Markets is unveiling their NASCAR sponsorship plans during the 17th annual Call Center Week being held June 27 - July 1, 2016, at The Mirage in Las Vegas, Nevada.
BK Racing PR
Thrivent Racing represents the not-for-profit financial services organization Thrivent Financial as a primary sponsor of NASCAR Sprint Cup Series team Circle Sport - Leavine Family Racing’s No. 95 Chevrolet and driver Michael McDowell. The relationship, which began in August of 2014, has always had a focus on inspiration, giving fans the opportunity to inspire McDowell and also highlighting ways he inspires fans when they interact with him at the track, at community events and on social media.
This focus is now being taking a step further as Thrivent Racing invites race fans to upload a photo, video or story about what inspires them or how they inspire others at www.thriventracingpromo.com. Everyone who submits an inspiration will receive a free gift from Thrivent Racing for their first submission.
Fan input has always been a part of the Thrivent Racing program, as fans are able to submit inspirational messages to McDowell through social media each weekend when Thrivent is the primary sponsor of the No. 95. McDowell selects one message to be placed in his car during the race.
“I’m inspired all the time by race fans with the messages they send me,” McDowell explained. “It has also been inspiring to get involved with some great programs like Thrivent Builds with Habitat for Humanity, where I have a chance to volunteer alongside Thrivent members to help families in the communities where we race. I know we have fans out there doing inspirational things like that every day, and I’m excited to see what they share with us!”
In addition to posting about their inspiration, race fans who visit the website can also enter the “Motor to Miami” sweepstakes for a chance to win a VIP trip to the season finale race in Miami, Fla. The winner and one guest will be flown to Miami, spend the race weekend in a motorcoach at the track’s infield, meet Michael McDowell and receive exclusive access to watch the race from the team’s pit box.
“We’re really excited to hear from fans and be able to reward one of them with this really special trip,” said Craig Stacey, Thrivent Director of Marketing. “The NASCAR fan base is such a passionate one and we can’t wait to share a once-in-a-lifetime experience with one lucky fan.”
Fans can enter the “Motor to Miami” sweepstakes once a day every day from now through September 12, 2016 for a chance to win. For official rules and more information, please visit www.thriventracingpromo.com. Race fans can like or follow Thrivent Racing on Facebook (facebook.com/ThriventRacing) and Twitter (@ThriventRacing) for the latest news, photos and videos from the team.
- All frontstretch seating, including premium sections, will be general admission and priced at $28. This is a 29 percent reduction from the least expensive initial Firestone 600 individual ticket and reflects the percentage of the race that already has been run at this stage. Children 12 and under will receive a "Back To School" price of $10. Another offer features two tickets and a Racing Electronics race scanner rental with two ear buds for $49.
- The purchase of any priced ticket(s) for the AAA Texas 500 NASCAR Sprint Cup Series race Sunday, Nov. 6, earns a free general admission ticket(s) to the rescheduled Firestone 600. The offer begins today and concludes Aug. 27.
- Levy Restaurants offering $1 hot dogs and Coca-Cola beverages at select areas on the frontstretch concourse while supplies last.
- The first 3,000 fans receiving a free vintage Indy-car t-shirt compliments of Speedway Motorsports, Inc. Properties (SMIP) at a designated area on the Gate 4 concourse. SMIP also will provide fans with free souvenir race programs from the original June event while supplies last.
- All fans that purchased outside camping for the June 11 Firestone 600 will be upgraded to available prime camping spots in the infield at no charge. Camping opens Friday, Aug. 26, beginning at 3 p.m. CT and closes Sunday, Aug. 28, which also includes Burnout Alley.
- The pits and garage open to all fans at the conclusion of the race.
As the Camaro marks the 50th anniversary of its introduction this year, Chevrolet announced today the sixth-generation Camaro SS will serve as the model for Chevrolet race cars in the NASCAR XFINITY Series ™, starting next season.
The updated Camaro race car was shown today at Daytona International Speedway ahead of tomorrow’s Subway Firecracker 250 Presented by Coca-Cola. The official racing debut comes next February at the 2017 season’s NASCAR XFINITY Series kickoff race at Daytona.
“For the past 50 years, Camaro has played a key role in Chevrolet’s racing success in winning races and championships,” said Mark Kent, director, Chevrolet Racing. “We look forward to further success with the new Camaro SS in the NASCAR XFINITY Series.”
Computational fluid dynamics analysis, as well as traditional full- and reduced-scale wind-tunnel development, was used to refine the shapes of the unique upper nose and hood of the new 2017 NASCAR XFINITY Series Camaro SS.
The fifth-generation Camaro was introduced into the NASCAR XFINITY Series in 2013.
The NASCAR XFINITY Series showcases some of the world’s most talented drivers and the stars of tomorrow – all creating defining moments that help make their name and ignite legacies. Chevrolet drivers have captured five NASCAR XFINITY Series checkered flags so far in 2016, bringing Chevrolet’s tally to 408 victories in the modern era since 1982 – and contributing to the most manufacturer titles in NASCAR history.
“Racing improves the breed and helps us design better cars for the showroom,” said Kent. “That’s why Chevrolet is on the track week after week, year after year.”
Team Chevy Racing PR
Originally opened in 1946 for motorcycle racing, Columbus Speedway has seen some great stock car racing over the past 70 years. This Saturday, Rev Racing looks to add one final victory at the historic oval in the buckeye state.
Collin Cabre is coming off a strong 6th place finish at Stafford Speedway, after qualifying problems forced him to start at the rear of the field. The driver of the No. 2 NASCAR Technical Institute Toyota believes this is a track where the team can be a strong contender, as Rev Racing has won three of the last five races there.
“I’m definitely looking forward to Columbus because the team has good history at this track,” Cabre said. “Last year it wasn’t that great for us, but this year we are coming with a whole new package, so hopefully that will be the deal breaker.”
For Ali Kern, this will be a special weekend as she will be racing in front of her home crowd and honoring Erika Newcome, a fellow racer and former NASCAR Drive for Diversity combine participant, who has been diagnosed with cancer. The Fremont, Ohio native will be running Erika’s number 33 on her Max Siegel Inc. Toyota, where she looks to improve her 14th place finish from Stafford Speedway.
“I am really excited to be a part of the last race at Columbus. I have some experience at this track and I think it will play into us being able to dial the car in fast,” Kern said. “I am also really honored to run the number 33 in honor of Erika Newcome, who was a participant in the 2015 D4D Combine and was recently diagnosed with stage four sarcoma cancer.” Donations for Erika can be made at https://www.youcaring.com/erika-newcome-585834#.V2FHqd1MkfZ.facebook.
Ruben Garcia Jr., who is coming off a victory in Mexico this past weekend, is looking to extend his top-10 finishing streak in the K&N Pro Series East. The Mexican driver achieved his third straight top-10 after a 10th place finish at Stafford Speedway.
Teammate Jario “J.R.” Avila hopes to improve his result from Stafford this weekend at Columbus. The Colombian-American driver was involved on a wreck late in the last race and finished 19th.
Two-lap qualifying for the NAPA 150 starts Saturday at 4:45 p.m., followed by the on-track autograph session and the race at 9:00 p.m. On Friday, July 2nd, drivers will also be participating in the Red, White and Boom parade at 6 p.m.
Rev Racing PR
Enjoying a well-deserved off week to digest tying a season-best 19th place finish earned at Iowa Speedway two weeks ago, B.J. McLeod and his B.J. McLeod Motorsports team head for the Sunshine State ready to do work in Friday night’s Subway Firecracker 250 at Daytona (Fla.) International Speedway.
McLeod returns to his home state of Florida, back to the place where it all began earlier this season when McLeod debuted his No. 78 Ford Mustang in the PowerShares QQQ 300 in the XFINITY Series season opener. Five months later, McLeod plans to inhale the knowledge he’s learned and have an explosive performance under the lights at the “World Center of Racing.”
“I told myself a couple weeks ago, I was going for it this weekend at Daytona,” offered McLeod. “This is the final restrictor plate race of the season and I really had been keeping our No. 78 Ford Mustang pretty safe knowing from Daytona in February that I wanted to use it at Talladega in April.
“Now, we’re back at Daytona and it’s time to get after it.”
With an eye on his first career top-10 finish on Friday night, McLeod will debut a new marketing partner in Safecraft Safety Equipment.
Safecraft Safety Equipment is used by most of the top professionals in Motorsports, Automotive, Aviation, Marine and other demanding industries. The Concord, California-based company is well known for their innovative designs and the highest quality of components available.
“I can’t thank Safecraft Safety Equipment enough for jumping onboard and helping us out this weekend at Daytona,” McLeod said. “One of the benefits to running the XFINITY Series schedule full-time is it has allowed us to build relationships and for that we’re thankful for. Hopefully, we can play the draft right, find the right partners and have a good night in our No. 78 Safecraft Safety Equipment Ford Mustang.”
Being one of the few XFINITY Series drivers and owners in the garage has its benefits, but as McLeod notes it also tends to put a lot more in perspective, especially when he’s footing most of the bill.
“I enjoy being an owner and driver,” said McLeod. “Sure it has its challenges, but we work hard to make it to the race track each and most of all, make sure we bring something competitive to the race track week in and week out. With the week off, we’ve been able to go over the Daytona car with a fine tooth comb – making sure we haven’t missed anything and we can go out there and do our thing for practice, qualifying and the race. Iowa was a great race for us and we want nothing more than continue that upward trend heading into this long summer stretch.”
Veteran industry crew chief George (David) Ingram Jr. will call the shots for the No. 78 Safecraft Safety Equipment Ford Mustang for the 15th race of the 2016 NASCAR XFINITY Series season.
For more on B.J. McLeod, please visit his official Facebook page, while also visiting the team’s new website at BJMcLeodMotorsports.com. Additionally, the team is growing their presence on Twitter, with the team’s new account @teamBJMcLeod. McLeod also utilizes his personal twitter too, @BJMcLeod78.
BJ McLeod Motorsports PR
“I’m very excited about getting to meet the folks from the USS New York,” says Clements. “It is because of the efforts of the people in our military that the rest of us get to enjoy the freedom we have. We all owe them a great deal of appreciation for what they do. God bless them.”
All South Electric and BRT Extrusions are back as primary sponsors of the #51 Camaro SS. “The last time All South and BRT were on the car together at Daytona, we came home 8th,” according to Clements. “I hope we can match that, or even better, improve on it a bit. We finished fourth at Talladega, so maybe we’ve still got a little superspeedway luck in us.”
All South Electrical Constructors, Inc. began as a single family and small multifamily / commercial electrical contractor in 1993. Today, All South Electrical is one of the most competitive electrical contractors within the multifamily market. The company presently averages 5,000 units per year, while offering a 24-hour service department. All South Electrical is licensed in most of the southeastern states and continues to grow and expand with the market’s needs.
Founded in 1992, BRT Extrusions Inc. delivers high quality aluminum extrusions from standard or custom dies. Based in Niles, OH, the company offers a wide range of standard extruded shapes, as well as custom designs in several grades of aluminum alloys and tempers. Clients also have product options such as fabricated, mill finish, anodized, painted, thermal fill and re-cut.
Joining All South Electric and BRT Extrusions for Friday’s race is Kevin Whitaker Chevrolet. Conveniently located off Interstate 85 at exit 48B, Kevin Whitaker Chevrolet has served the upstate of South Carolina and nearby Georgia and North Carolina Communities for over 30 years. Customer service is Kevin Whitaker Chevrolet's top priority. Also on board the #51 JCR Camaro SS is Citrus Sports and Apparel. Voted “Best Of The Best Of Citrus County” Florida, Citrus Sports and Apparel can help with all your screen printing, embroidery, corporate and sports apparel, team & sports equipment and trophies & awards.
“We have had some pretty good runs at Daytona, so we always look forward to going,” adds Clements. “This time around, getting to spend some time with the folks from the USS New York is going to make it a really special Fourth of July weekend.”
DEWALT Tools have the speed, strength, and toughness for the world’s hardest jobs. That’s why we are proud to announce an expanded partnership with Joe Gibbs Racing (JGR). DEWALT’s expanded partnership reflects our confidence that JGR and No. 20 Toyota Camry driver, Matt Kenseth, have the speed, power, and reliability to win on the track.
DEWALT has added four races to their 2016 primary sponsorship aboard the No. 20 Toyota Camry driven by Matt Kenseth for the upcoming races at Chicago, Dover, Kansas, and Homestead. DEWALT also announces that it will provide primary sponsorship for a total of six races in the NASCAR XFINITY Series for 2016 with drivers Erik Jones and Daniel Suarez. Beginning with the 2017 season, DEWALT will take over the primary sponsorship for the majority of races on the No. 20 Toyota Camry in NASCAR’s Sprint Cup Series.
Along with the expanded schedule of primary paint schemes, DEWALT also has associate branding on the No. 20 Toyota in the NASCAR Sprint Cup Series whenever they are not already serving as the primary sponsor.
This partnership comes at a perfect time as DEWALT recently launched their breakthrough DEWALT FLEXVOLT™ system, which includes a radical new battery technology that will transform the power tools space. The proprietary battery technology platform provides users with multiple voltage outputs from a single DEWALT battery pack – 20V MAX*, 60V MAX*, and 120V MAX* when two 60V MAX* batteries are combined – thus giving users the power of corded with the freedom of cordless. Learn more about the DEWALT FLEXVOLT™ system and DEWALT’s continual breakthrough innovation at DEWALT.com.
DEWALT will have primary sponsorship with two cars this weekend at Daytona International Speedway to promote this launch. A special DEWALT FLEXVOLT™ paint scheme will appear on the No. 20 Toyota of Matt Kenseth in the NASCAR Sprint Cup Series as well as the No. 20 Toyota of Erik Jones in the NASCAR XFINITY Series.
“We’re thrilled to continue to work with Joe Gibbs Racing as NASCAR and DEWALT share a lot of commonalities,” said Scott Bannell, Vice President for Corporate Brand Marketing, Stanley Black & Decker. “Our DEWALT FLEXVOLT™ launch ties perfectly to the power and freedom exemplified by racing.”
DEWALT will utilize NASCAR and JGR as one of the primary platforms to advocate the DEWALT FLEXVOLT™ message. “This is a multifaceted program.” said Tony Merritt, Director of Motorsports, Stanley Black & Decker. “This is more than on-track visibility; it is a pillar of our end-user engagement strategy including trackside demos to get the products in the consumer’s hands, unique content for our digital platforms, and VIP hospitality to host our customers. Our end-user advocates are passionate about motorsports and we will leverage this partnership to interact with them digitally as well as in person at the races.”
“This an exciting day for us at Joe Gibbs Racing and for NASCAR,” said Joe Gibbs, owner of Joe Gibbs Racing. “We are honored to be a part of what is really a historic announcement with the product launch of the DEWALT FLEXVOLT™ system and put in place an agreement that will continue our partnership for years to come.”
“I think it’s great that we will be able to see the DEWALT Toyota on track this year for additional races in both the Sprint Cup and XFINITY Series, as well as knowing that DEWALT will be on our No. 20 Camry for the majority of our 2017 races as well,” said Matt Kenseth, “I’ve been so fortunate to be able to reunite with DEWALT these past two seasons, and knowing that we’ll be together for even longer, is really fantastic news for all of us at JGR.”
Kenseth is currently 10th in the NASCAR Sprint Cup Series point standings following last Sunday’s race at Sonoma Raceway. So far in 2016, Kenseth has accrued one win, two top-five, six top-ten finishes, and has led for a total of 429 laps. The two-time DAYTONA 500 Champion and 2003 NASCAR Sprint Cup Series Champion has enjoyed over 13 years partnered with DEWALT throughout his career. Kenseth earned Rookie of the Year honors in 2000 and also earned his first Sprint Cup Series win with DEWALT as a primary sponsor.