Cleantools distribution is proud to announce its partnership with NASCAR racer Jimmie Johnson, who will be the official spokesperson for DryShine. DryShine is a highly innovative car care product that works without water. It cleans, waxes and protects all at once effortlessly and instantly. It brings back that shine that your car had when new. “DryShine is nothing less than revolutionary. It removes pretty much everything that sticks to your car and shouldn’t! After using it, the car looks brand new” says Jimmie Johnson.
“We just signed a major agreement with Jimmie Johnson, named most influential athlete in America by Forbes magazine. We’re especially proud of this alliance because Jimmie very rapidly recognized the quality and unique characteristics of our product. DryShine does exactly what it claims, that’s all!” says Cleantools Vice president, Mike Stevens.
Jimmie Johnson lends his name and image to a comprehensive campaign that includes a two-minute TV ad, a Facebook page, and a DryShine website. Parts of the commercial will air in the United States beginning November 2012. The product will then start a national retail campaign in 2013 with Cleantools Inc. Distribution (www.cleantools.net). To make all this possible, DryShine’s president hired the firm TALK Enterprises to design the campaign. The discussions with Jimmie Johnson were brought to a successful conclusion through the efforts of the president of TALK Enterprises, Mr. Karl Andre Talbot, a marketing expert who negotiated this deal in collaboration with Alan Miller, Jimmie Johnson’s representative. “This has been one of the most fun deals I’ve put together. Jimmie is an amazing guy and was a natural before the cameras. We really had a great time,” says the president of TALK Enterprises, Karl Andre Talbot.
DryShine PR
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