Clint Bowyer not only has a new sponsor and a new team, he has taken his personal brand to the web with the launch this week of the new ClintBowyer.com. This enhanced website is uniquely designed to provide access to Clint’s world of racing from the NASCAR Sprint Cup series with Michael Waltrip Racing to his own personal late model dirt track team.
The site, designed and produced by RACERSITES, includes greater depth of material and richer interactive content for fans of Clint Bowyer to connect to his passion for racing.
“I am so excited about this website as a way for me to tell my story to the fans,” said Bowyer. “RACERSITES has done a great job in the look and feel of the site and putting together an area on the web that provides a good visual representation of who I am and let my fans share my love for not only NASCAR racing but also my dirt track racing.”
Among the features implemented in the newly-designed site:
- Unique, easy navigation – “same page” viewing of all sections of the site, allowing the visitor a consistent and constant menu of items present to choose from
- Dynamic multimedia visuals – additional photos and videos allow greater story telling of Clint’s Sprint Cup and dirt track experiences
- Integrated social channels – fans can catch up with Clint through his Twitter and Facebook accounts directly on the website page
- Deeper look into Clint’s race teams – dedicated areas provide more in-depth information about Clint’s race team and its new sponsor 5-hour ENERGY on the NASCAR Sprint Cup Series side and his Late Model dirt track team and its sponsor Georgia Boot.
Clint is in his first year with Michael Waltrip Racing in the No. 15 5-Hour ENERGY Toyota. Clint has 219 career NASCAR Sprint Cup series starts and five wins since starting his first full season in 2006.
“Clint has a strong legion of loyal fans and it’s been easy to help him tell his story through this new site,” said RACERSITES CEO Chuck Tate. “We are proud that Clint trusted RACERSITES to partner with him in something so personal – in branding himself the ultimate passionate racer.”
RACERSITES has been instrumental in the development and enhancement of motorsports websites for more than a decade. Based in Davidson, N.C., RACERSITES’ clients have won multiple Daytona 500s, Indianapolis 500s, and 24 Hours of Daytona, as well as championships in NASCAR, IndyCar, and Grand-Am Road Racing. Most recently RACERSITES launched websites for sanctioning bodies, motorsports events, and various drivers and team sites from the ARCA level to major NASCAR Sprint Cup Series drivers and teams.
MWR
