Mountain Dew® Extends its Relationship with Hendrick Motorsports and Introduces the DEW® Racing Lineup for the 2016 Sprint Cup Season

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Published in Sprint Cup Series News
Friday, 15 January 2016 15:22
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Mountain Dew® Extends its Relationship with Hendrick Motorsports and  Introduces the DEW® Racing Lineup for the 2016 Sprint Cup Season Getty Images for NASCAR

The DEW® Racing Lineup just got bigger.

Thanks to a three-year extension of PepsiCo’s longstanding partnership with 11-time Sprint Cup Series champions Hendrick Motorsports, Mountain Dew® is continuing as a primary sponsor of Dale Earnhardt Jr. and welcoming drivers Kasey Kahne and Chase Elliott to its lineup beginning in 2016.

The next phase of PepsiCo’s racing program comes after 15 seasons of partnership with Hendrick Motorsports, including eight years of Dale Jr. paired with Mountain Dew. In an unprecedented move, 2016 marks the first time the DEW brand will field a three-driver lineup.

Mountain Dew will be primary sponsor of Dale Jr.’s No. 88 Chevrolet SS team for three races each season through 2018. Alongside him will be Chase, the popular Sprint Cup rookie and 2014 XFINITY Series champion, whose No. 24 team will feature Mountain Dew as primary sponsor in two races annually. Kasey’s No. 5 Chevrolet will have Mountain Dew as a primary sponsor in one race per year. All three teams will also showcase DEW as an associate-level sponsor. Chase will be doing the DEW for the very first time, while Kasey drove under the brand earlier in his career.

Mountain Dew is pumped for the 2016 Sprint Cup Series season and is looking forward to partnering with Dale Jr., Kasey, Chase and Hendrick Motorsports both on and off the track. The partnership is a natural fit for passionate racing fans, who, like members of the DEW Nation, love speed, thrills and having a good time.

More details about the partnership and the 2016 race schedule will be shared in the coming weeks. Fans should strap in and be prepared to have a blast in the 2016 Sprint Cup season.

PepsiCo PR

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Steven B. Wilson

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