NBCSN’s live telecast of NASCAR Sprint Cup racing from historic Indianapolis Motor Speedway led the network to its most-watched telecast ever yesterday, averaging 4.7 million viewers. Viewership peaked from 6:30 – 6:45 p.m. ET as 5.6 million viewers watched Kyle Busch race to his third consecutive Sprint Cup victory, and his fourth win in five events.
NBCSN NASCAR Sprint Cup viewership highlights include:
- With 4.7 million average viewers and a 3.0 national HH rating, Sunday’s Brickyard 400 NASCAR Sprint Cup race stands as NBCSN’s most-watched and highest-rated telecast ever.
– Viewership peaked from 6:30 – 6:45 p.m. ET with 5.6 million viewers.
- Yesterday’s Sprint Cup race ranks as the most-watched NASCAR event on cable since last year’s season-ending championship race from Homestead (5.2 million on ESPN).
- The Brickyard event marks consecutive weeks of growth for Sprint Cup racing on NBCSN. With 4.7 million average viewers, the Brickyard 400 is up +27% from New Hampshire (3.7 million) and up +47% from Kentucky (3.2 million).
- Fans streamed 3.7 million minutes of live NASCAR coverage this past weekend via NBC Sports Live Extra.
NBC Sports PR
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