NASCAR Green initiatives break new ground

Fans at Richmond International Raceway and at NASCAR home tracks across the country will see one predominant color this weekend — green — whether it’s on the “A” posts or race cars, pit boxes, hauler flags of NASCAR officials’ uniforms.

This weekend marks the third anniversary of the NASCAR Race to Green initiative, a program designed to raise consciousness of environmental concerns and at the same time to reduce the sport’s carbon footprint.

A new aspect of the program this year features an opportunity for fans to measure their environmental impact through a cooperative effort between NASCAR and the U.S. Environmental Protection Agency. Fans can visit www.NASCAR.com/green on the web and receive tips from NASCAR official partners on how to enhance their green-friendly practices.

Since 2008, NASCAR green has planted enough trees to offset carbon emissions from all national series combined for the past five years — and for 40 years to come. NASCAR drivers have run more than seven million competition miles on Sunoco Green E15, a biofuel blended with 15 percent American-made ethanol from American-grown corn.

Each year, approximately 120,000 Goodyear tires are recycled across NASCAR’s top three national series. More than 200,000 gallons of oil at tracks and team shops are recycled annually by Safety-Kleen, and more than 25 million bottles and cans have been recycled the past six years through collaborations with Coca-Cola and Coors Light.