Realtree, the creator and marketer of the world’s most versatile camo patterns, and Bad Boy Buggies, a leader in utility vehicles for hunting and outdoor lifestyles, will partner as co-primary sponsors of Richard Childress Racing’s No. 29 Chevrolet team with Kevin Harvick for the August 27 Irwin Tools Night Race at Bristol (Tenn.) Motor Speedway.
Realtree, based in Columbus, Ga., has maintained a relationship with RCR since 1997 and with Harvick at RCR since 1999. The pairing of Realtree and Bad Boy Buggies with RCR and Harvick has some interesting twists. Realtree is one of the longest running RCR sponsors, with 14 years of continuous presence on the team’s cars, and actually sponsored Harvick’s first ARCA race at Talladega in an RCR car. Bad Boy Buggies is currently a sponsor at Kevin Harvick Inc. (KHI) in the Nationwide Series and Camping World Truck Series.
“The Bristol night race really comes at a great time of year to put the NASCAR spotlight on the Bad Boy Buggies and Realtree brands,” said Realtree designer and president Bill Jordan. “Outdoorsmen everywhere are thinking about the upcoming fall hunting seasons. Of course, when it comes to racing, it doesn’t get much more exciting than Bristol!”
Harvick is currently fifth in the 2011 NASCAR Sprint Cup Series point standings after 21 races. So far this season, the No. 29 team has earned three victories, six top-five and 10 top-10 finishes. Harvick captured the checkered flag at Auto Club Speedway in March, Martinsville Speedway in April and the Coca-Cola 600 at Charlotte Motor Speedway in May. He is all but assured a spot in this season’s Chase for the NASCAR Sprint Cup.
“We are excited to join Realtree and Richard Childress Racing to promote Bad Boy Buggies before a NASCAR audience of millions,” said Kevin Holleran, president of Bad Boy Buggies. “Given their love of hunting and the outdoors, Richard Childress and Kevin Harvick are natural spokesmen for our brand and our unique line of utility vehicles for today’s outdoorsmen. We know our fans will appreciate seeing that familiar Bad Boy Buggies logo on the No. 29 Chevy Impala’s hood as Kevin takes it to the front at one of NASCAR’s most historic tracks.”
Harvick has a strong history at Bristol Motor Speedway. He has earned one win (April 2005), nine top-five and 12 top-10 finishes in 21 career Sprint Cup Series starts. He’s also earned five victories, two poles, 13 top-five and 17 top-10 finishes in 21 Nationwide Series starts and three top-10 finishes in four starts in the NASCAR Camping World Truck Series.
“Bringing Realtree and Bad Boy Buggies together on our No. 29 Chevrolet honestly fires me up and gets me thinking about this fall’s hunts,” said Richard Childress, president and CEO of Richard Childress Racing. “Bill and I are such great friends and hunting partners, and we’ve spent many hours together on a Bad Boy. Of course, Bill has Harvick hooked on hunting too, so this paint scheme really means a lot to everyone involved.”
RCR PR
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