Interface Security Systems Holdings, Inc. (Interface) and Speedway Motorsports, Inc. (SMI), have partnered to improve the experience of hundreds of thousands of fans at the Charlotte Motor Speedway this Memorial Day weekend, with an updated mobile app that can detect long lines and crowded entrances to suggest faster alternatives.
Visitors to the May 29 Coca Cola 600 and preliminary races who carry the Charlotte Motor Speedway app, which analyzes fan movement and provides interaction with in-app messages, will now be connected to a vast network of Bluetooth low-energy sensors and Cisco Meraki wireless access points that were installed and will be managed by Interface, a leading North American provider of Internet Protocol (“IP”) Bundled Managed physical security and secured managed network services.
“Fans are challenged navigating a vast, one thousand acre plus venue,” says Jeff Frye, Interface Senior Vice President, “and that’s why Interface Proximity as a managed service matters, to help SMI stay engaged and improve fan experience with relevant information regardless of where fans are. Whether it’s helping them find driver appearances, fan engagement areas, locations to rent scanners or just something to eat, the app can provide a better and more consistent experience.”
In racing’s nearly 60-year history, signs and verbal communication from on-site representatives have been the mediums of choice for track operators and their sponsors to get the word out to fans about products, services or causes available at the race, plus directions around the facility. But as 2016 gets underway, messaging is about to get much more targeted.
“Interface and its software team IgniteBLE have committed significant attention and intuition to the project and building use cases,” says Geoff Ulrich, vice president of marketing of SMI, “from geo-fencing airports and highways to track where our fans arrive from, to providing accurate measurement across concession and sponsor venues, we’ve never had richer insights to drive more value to our fans and partners.”
The Interface Proximity team provides end-to-end service from design of physical device placement to mobile app integration, campaign management and reporting. The Interface engagement began with speedways in Dallas/Ft. Worth and Charlotte and is on target to include all eight speedways by year’s end.
“It’s just another reason to download the app — and that’s a big push for us this year,” says Mike Burch, senior vice president of national sales and marketing of SMI, which, through its subsidiaries, is a leading marketer and promoter of motorsports entertainment in the U.S., owning and operating eight speedways. “We had great adoption last year, but we really want to make having that on-your-phone element be a vital part of getting the most out of the race.”
Download the Charlotte Motor Speedway App: http://www.charlottemotorspeedway.com/fans/mobile/
ISSH PR
