General Tire, Pocono Raceway Partner For June Event

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Pocono Raceway and General Tire have agreed to a multi-year partnership that gives the veteran tire company naming rights for the June 3 ARCA Racing Series Presented by Menards race. The announcement was made today at Daytona International Raceway with Pocono Raceway Chief Marketing Officer Ben May and General Tire Director of Marketing Travis Roffler.

General Tire #AnywhereIsPossible 200 is scheduled for Friday, June 3 and will feature 80 laps on the 2.5 mile ‘Tricky Triangle.’

“General Tire is going to be a great partner for us and we are looking forward to working with them to put on a great event for our fans,” said Pocono Raceway President & CEO Brandon Igdalsky. “The Mattioli family and ARCA have a long history of working together and this is another opportunity for us to support this great series.”

“We are thrilled to partner with these great tracks in an effort to enhance the ARCA Race Series events and to bring more awareness to our tire brand in these key markets,” said Roffler.

June 3 will mark the 30th anniversary of the first ARCA race at Pocono Raceway and be the 58th ARCA event held at ‘The Tricky Triangle.’

Pocono Raceway will host seven national motorsports events during the 2016 racing season, including a NASCAR XFINITY Series race for the inaugural time on June 4. The Axalta “We Paint Winners” 400 NASCAR Sprint Cup Series (NSCS) race is set for June 5, the Pennsylvania 400 NSCS race on July 31 and the ABC Supply 500 Verizon IndyCar Series race on August 21. The Pocono Mountains 150 NASCAR Camping World Truck race is scheduled for July 30 and two ARCA Series Presented by Menards races with General Tire #AnywhereIsPossible 200 on June 3 and the ModSpace 150 on July 29 offered as well.

Tickets for all races are now on sale at poconoraceway.com or by calling 1-800-RACEWAY.

Pocono Raceway PR

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