General Tire, which celebrated its 100th anniversary last fall, announced today it will partner with historical Talladega Superspeedway to become the entitlement sponsor of the April 29th General Tire 200 Automobile Racing Club of America (ARCA) Racing Series Presented by Menards event.
The 2.66-mile, 33-degree banked Talladega Superspeedway has hosted ARCA since the track’s initial season in 1969.
“The ARCA Series has been a staple here at Talladega since the beginning of the facility in 1969 and we are thrilled to have a historical brand like General Tire join our track family,” said Talladega Superspeedway Chairman Grant Lynch. “General Tire being a part of the biggest and baddest track on the planet with the General Tire 200 will make an immediate impact on race fans everywhere.”
General Tire, part of Continental AG, and the ARCA Racing Series Presented by Menards announced in September that General Tire would become the official tire supplier of the Series beginning in 2016. After a stint as the supplier of tires for the Canadian Association for Stock Car Auto Racing (CASCAR) in 1990, the new multi-year partnership now with ARCA is the first for an American stock car series. The General Tire 200 will mark the first ARCA race at Talladega Superspeedway where the cars have sported General Tires.
“We are proud of our history, and to join forces with such an iconic venue as Talladega Superspeedway, is something that we are looking forward to,” said Travis Roffler, director of marketing for General Tire. “The General Tire 200 will continue to build on General Tire’s 100-year tradition. Talladega’s loyal fan base shares the same enthusiasm about racing as we have about our brand, making this new partnership the perfect fit for our company.”
Some of NASCAR’s biggest stars such as Joey Logano, Denny Hamlin, Kasey Kahne, Kevin Harvick and 2015 NASCAR Sprint Cup Series Champion and Kyle Busch helped kickstart their careers in the ARCA Racing Series. Over the last five years, winners of the General Tire 200 at Talladega are Ty Dillon, Brandon McReynolds, Frank Kimmel, Tom Hessert III and Blake Jones. The General Tire 200 is set for a 5 p.m. CDT time on Friday, April 29.
General Tire’s racing roots run deep in off-road racing where the GRABBERTM line of tires was, “born from competition”. General’s entry into the stock car arena will allow the brand to showcase their industry-leading tire technologies. An elite team of engineers and product specialists have worked to develop a tire that is durable and provides the performance that professional race teams and drivers demand and have come to trust.
In addition to the General Tire 200, Talladega’s spring weekend will consist of both the NASCAR XFINITY Series Talladega 300 (Saturday, April 30) and the NASCAR Sprint Cup Series’ GEICO 500 (Sunday, May 1). For ticket information, call 1-877-Go2-DEGA or log onto www.talladegasuperspeedway.com.
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