Pocono Raceway and Unique Pretzels Extend Multi-Year Partnership

Pocono Raceway, one of the most ‘unique’ superspeedways in motorsports, and Unique Pretzels, the original producers of a split-open pretzel, have agreed to a multi-year extension of their existing partnership. Unique will continue to serve as the “Official Pretzel of Pocono Raceway” with their products available for race fans at multiple concession areas during Pocono’s three major motorsports events, including the upcoming Axalta “We Paint Winners” 400 race weekend, June 5-7.

“Our friends at Unique Pretzels have been a great partner of ours over the last three years,” said Brandon Igdalsky, Pocono Raceway President/CEO. “Since becoming a partner of ours in 2012, they have offered fans some of the best pretzels I have personally ever tasted. We are excited to extend our official partnership with this sixth-generation, Pennsylvania family-owned business and to give fans the opportunity to purchase their delicious products at the Raceway for years to come.”

Unique Pretzels, headquartered in Reading, PA, has been owned and operated by the Spannuth family since the early 1800’s. Their wide variety of products include “Splits”, “Shells”, Flavored Shocked “Shells”, Mustard Dips and Chocolate Coated ‘‘Splits”. Additionally, they offer specialty gift baskets and tins for any occasion. For more information, visit www.uniquesplits.com

“Unique Pretzels is excited be back as The Official Pretzel of Pocono Raceway,” said Justin Spannuth, Unique Pretzels Vice President/COO. “We hope to continuously grow as a bigger staple to the Pocono tradition and have the opportunity to go fast with the great fans and partners at Pocono! We are very proud to support another Pennsylvania based, multi-generational family-owned and operated company. The Unique family is looking forward to coming to the race and interacting with the fans!”

Pocono Raceway and Unique Pretzels collaborated on a special video to announce their partnership renewal. Visit www.poconoraceway.com/uniquepretzels to see how Tricky, the Raceway’s official mascot, Igdalsky and Spannuth prepare for the upcoming events at “The Tricky Triangle.”

Pocono Raceway PR