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Gateway Motorsports Park will introduce an exciting new attraction that promises to revolutionize the racing experience for motorsports fans. This new Extreme Finish-Line Experience is a bi-level raised viewing platform, 30 feet high, that affords spectacular and exclusive views of the racing action for private and corporate group entertaining.

Introduced at this year’s NHRA AAA Insurance Midwest Nationals in September on a trial basis, the new Extreme Finish-Line Experience was positioned at the finish line of the drag strip where there are currently no grandstands. Gateway Motorsports Park gave fans a free preview this weekend to incredible reviews.

“The fan feedback was exactly what we were hoping for,” said Gateway Motorsports Park Executive Vice President & General Manager Chris Blair. “Our new Extreme Finish-Line Experience will revolutionize the way our motorsports fans view the action. This unique perspective allows fans to see and feel the cars racing toward them all the way from the starting line through the finish line. The sight lines are spectacular. This attraction changes the way fans watch racing at the track.”

The Extreme Finish-Line Experience platform is portable, which makes it mobile for relocation to pit road at the NASCAR Superspeedway or the off-road Dirtplex for an equally remarkable viewing experience. This platform also allows Gateway Motorsports Park to customize the fan experience to suit almost any group or corporate entertainment budget.  The first opportunity for fans to secure the platform will be at the June 2016 NASCAR Camping World Truck Series race where the unit will be positioned directly over pit road. Pricing for reserving the platform will be available soon.  For more information about reserving the Extreme Finish-Line Experience, call (618) 215-8888.


Pit Note No. 2

Diamonds Direct Extends Partnership with Charlotte Motor Speedway

In an afternoon press announcement at Charlotte Motor Speedway, officials from Diamonds Direct awarded NASCAR Sprint Series Coca Cola 600 race winner Carl Edwards with a new ECJ Luxe by Diamonds Direct watch. The presentation was part of an announcement that Charlotte Motor Speedway has extended its partnership with Diamonds Direct to rename their Winner’s Circle Lounge the ECJ Presented by Diamonds Direct Winner’s Circle Lounge.

As part of the partnership, Diamonds Direct will award the winner of the three annual NASCAR Sprint Cup Series races at Charlotte Motor Speedway, including this weekend’s Bank of America 500, with a new luxury watch, in addition to the race championship ring they already receive.

“This is about as cool as it gets,” said Edwards. “This is like Christmas. I’m a little embarrassed at how excited I am about this watch. This is a beautiful watch. I also want to thank you for all that you have done for Speedway Children’s Charities. I am definitely going to wear this all weekend and show it off.”

Kelsey Halford, vice president of Brand Marketing and Branding ECJ Luxe by Diamond Direct and Diamonds Direct USA, presented Edwards with the gift.

“These are handmade watches that are second to none,” said Halford. “They are made in England and this particular piece is the Silverstone, named for the Silverstone race track there. They have been around since the 1700s. We hope you enjoy it.”

Jeff Gordon Reflects on Charlotte Motor Speedway Memories

During his weekend media availability, retiring NASCAR Sprint Cup Series driver Jeff Gordon took time to reflect on what Charlotte Motor Speedway has meant to him and his career.

“I feel incredible, really overwhelming, coming here,” said Gordon. “When I first came here, to see it, I was so impressed, thinking this was really cool. It’s hard to believe that 25 years later and to see your name as a tribute is really special. I hope this last one is special too. This is a big weekend for everybody, so a win here would be monumental. I got my first win here so this place will always be special. This is also the first place I ever tested a stock car and the first place I tested a Sprint Cup Series car. There are certain things I see like a video that I get emotional. There are moments that things just hit me and I’m sure at Homestead, I will get emotional. The greatest thing about this season is spending time with the fans. They want to know all these different things and that puts a smile on my face. If I measure this season by that, then this season will have been the greatest.”

Shannon Koch Wins 5th Annual Better Half Dash

Shannon Koch, wife of NASCAR XFINITY Series driver Blake Koch, won the fifth annual Better Half Dash, a charity event benefitting Motor Racing Outreach and Speedway Children’s Charities. Koch led most of the race and won by only one second over Kaitlyn Sweet, girlfriend of Kyle Larson. Tandra Greenfield, Jordon Fish and Kristen Yeley finished third through fifth. Tati Papis, Ashley Stremme, Melanie Self, Jenna Robinson, Whitney Scott and Wendy Venturini rounded out the field.

Koch started from the pole and survived a close call when Jenna Robinson drove on top of Koch’s car and tore the rear body off. Koch retook the lead for good on lap seven of the 25-lap event.

Shannon Koch – “I’m happy we won. It’s a tribute to everyone who helps raise money for us to be here. This was my first time racing in the Better Half Dash. I really didn’t know I lost part of my car until I came back around and they were picking it up off the track. My husband said keep going and that’s what I did. I could see Kaitlyn in my mirror the whole time. I didn’t know I had this until I crossed the line. This is definitely the biggest trophy in the house now. It’s going right up there with the rest of them.”

Blake Koch – “Man she did great. She is just naturally gifted. It makes for a good future for our son, who I hope gets to race. He’s got some good genes from her side. We can’t thank Leaf Guard enough for sponsoring us. We were able to put pink on the race car. This is a special weekend for us as my mom is a breast cancer survivor, so you see her car is pink. It’s just really, really cool and I’m happy for her.”

Kaitlyn Sweet – “This was a lot of fun. I am glad to have the opportunity to do this. I can’t tell you what Kyle (boyfriend Kyle Larson) told me to do though. I would definitely do it again.”

Tandra Greenfield – “I definitely tried to play it cool there. My husband (Clay Greenfield) was really good about telling me how to not drive the car too hard. That way if there were any wrecks I could try and dodge it. He was really good about teaching me where my lines are. This is my first year, so we did really good. The race was definitely a little more intense than practice last night. It was a fun race.”


The engines will fire up one more time, before Eldora Speedway hibernates for the winter months.

On October 10, the final race of the 2015 schedule takes place at Eldora as the UNOH Sprintacular will feature the winged All Star Circuit of Champions Sprint Cars, the winged NRA (National Racing Alliance) Sprint Invaders and the non-winged BOSS (Buckeye Outlaw Sprint Series).

The evening activities will use Eldora’s autumn schedule, with Hot Laps at 4:30 p.m. (EDT) and racing starting at 6 p.m. Tickets can be purchased at www.eldoraspeedway.com or by calling (937) 338-3815.

Dale Blaney has clinched the All Star championship on the strength of 12 wins this season. It’s his sixth title, the most in series history.

Blaney, from Fowler, Ohio, has won the Historical Big One in 1998 and the Kings Royal in 2000.

Cody Darrah, from Red Lion, Pennsylvania, is second in points and has three All Star win this year, while Sheldon Haudenschild is fifth in points, but has scored five victories in 2015.

Greg Wilson, from Benton Ridge, Ohio, is a two-time All Star champion and most recently won the World of Outlaws race in September at Eldora.

The All-Star Circuit of Champions Sprint Car Series is one of the oldest traveling sprint car organizations and is a staple of grassroots, open-wheel racing.

Formed in 1970 by Bud Miller, the series has largely been considered the first 'outlaw' Sprint Car organization of the modern era. After a 10 year stint as owner of the All Stars, Miller passed control of the series to Bert Emick in 1980; a reign that would continue through 2002. Guy Webb then purchased the series from Emick in the summer of 2002 and served as the series President for the next 12 years.

Motorsports entrepreneur (and Eldora Speedway owner) Tony Stewart agreed to terms with Guy Webb to become the sole owner of the original winged sprint car tour in January of 2015.

For the winged NRA (National Racing Alliance) Sprint Invaders, Jared Horstman and Max Stambaugh are tied in points with just the Eldora race remaining for the 360 cubic inch engine machines.

For the non-winged BOSS (Buckeye Outlaw Sprint Series), Shawn Westerfeld of Guilford, Indiana, became the first driver in series history to clinch the title before the season-finale.

Eldora Speedway PR

Working closely with NASCAR and International Speedway Corporation (ISC), Talladega Superspeedway performed an extensive review of its facility and outlined significant safety enhancements that will be in place prior to our NASCAR weekend, Oct. 23-25.

Working with Cheaha Construction, we have installed more than 8,000 linear feet of Steel and Foam Energy Reduction (SAFER) Barrier in 2015. We are covering the entire outside and interior retaining walls of the 2.66-mile facility.

Safety of our competitors and fans is our top priority and we will continue to review the facility and provide updates as circumstances warrant.  We look forward to a tremendous NASCAR weekend featuring the third and final race of the Contender Round in the Chase for the NASCAR Sprint Cup.


Country Music Association and four-time Academy of Country Music Award winner Eric Church, who is currently nominated for five CMA Awards, including Single of the Year for “Talladega”, will serve as the Honorary “Pace Car Driver” for the CampingWorld.com 500 NASCAR Sprint Cup Series race at Talladega Superspeedway on Sunday, October 25.

Church, nominated for CMA’s Entertainer of the Year, will lead the 43-driver starting grid around the biggest and baddest race track on the planet prior to the start of the third and final race of the Contender Round of the Chase for the NASCAR Sprint Cup in which 12 eligible drivers for the title will be reduced to eight at the checkered flag. Driving on the track’s mammoth, 33-degree high banked turns in the Official Chevrolet SS Pace Car; Church will lead the field to the green flag to start the much anticipated CampingWorld.com 500, which is set for 1:30 p.m. CDT.

Through tireless work, innovation and old-fashioned entertaining, the EMI Records Nashville recording artist, in addition to Single of the Year and Entertainer of the Year, is also up for Male Vocalist of the Year, Song of the Year for “Like a Wrecking Ball,” and Music Event of the Year for “Raise ‘Em Up” with Keith Urban.

Church’s February 2014, release The Outsiders was that year’s top-selling country album and has continued to surge in 2015. Church logged another No. 1 from the GRAMMY Awards-nominated album with “Talladega” and set a number of venue attendance records around the nation on The Outsiders Tour, including a stop at Nashville’s Bridgestone Arena. He also headlined the opening of Nashville’s new Ascend Amphitheater with a pair of critically acclaimed, sold-out nights that showcased Church’s ability to hold a crowd of thousands in rapt attention with just an acoustic guitar, vocals and his songwriting abilities.

Although Church has already built a reputation as a restless creative force while blazing an unconventional path to country superstardom, The Outsiders represents an audacious quantum leap. The aggressive set, which consists almost entirely of Church’s compositions or co-compositions, finds the iconoclastic singer-songwriter-guitarist covering a dizzying amount of musical and lyrical ground, taking advantage of a wide range of sonic options to construct an adventurous, consistently thrilling ride. The result is Church's most revealing, personally-charged statement yet—and one that challenges many of the accepted rules of contemporary country music.

The CampingWorld.com 500 is part of a race weekend that will also include the fred's 250 Powered by Coca-Cola NASCAR Camping World Truck Series (NCWTS) race. The CampingWorld.com 500 will return to be the sixth race and final race of the Contender Round in the Chase for the NASCAR Sprint Cup. The green flag drops at 1:30 p.m. CDT on Sunday, Oct. 25.

Fans can witness pre-race activities for the CampingWorld.com 500 with a Sunday “Pit Pass Upgrade” for $75 (in addition to an admission ticket), which allows access to pre-race festivities including: Driver Introductions, Driver Question/Answer Session, view of the Red Carpet Entry to the Drivers Meeting, and access to pit road prior to the start of the CampingWorld.com 500.


In just over two weeks, NASCAR Camping World Truck Series (NCWTS) drivers Timothy Peters and Daniel Hemric will come to Talladega Superspeedway for the fred’s 250 Powered by Coca-Cola (Saturday, Oct. 24) with two different perspectives. Peters, the defending champion of the race, will seek to become the third driver ever to win back-to-back truck events at TSS while Hemric, a rookie in the  NCWTS, will see the track for the first time ever with hopes for a solid finish.

Wednesday both were in the Birmingham area to talk about those different expectations for Talladega’s always exciting fred’s 250 Powered by Coca-Cola, but also to spend a fun-filled day at the new Autobahn Indoor Speedway (www.autobahnspeed.com) in Bessemer, to compete against local media at the European style go-karting facility.

“This is a cool day, to be here in Alabama talking about a place that I love in Talladega Superspeedway, and to have some incredible fun with the media who live and breathe what the track is all about,” said Peters, driver of the No. 17 Toyota who hopes to join Todd Bodine and Kyle Busch as consecutive NCWTS winners at NASCAR’s Most Competitive track. “ We had a blast today racing against them in the go-karts, but I can’t wait to get back here in a few weeks. Winning Talladega was a career highlight for me and I think we can pull off another win.”

The duo of Peters, currently sixth in the championship standings, and Hemric, who is fifth, spent the morning on a media tour before settling in at Autobahn mid day to challenge other media members. Driving the hi-powered electric go-karts, Scot Harrison of WJOX 94.5 FM of the evening “Matt and Scot” show, was crowned the “Media Champion” after holding off Hemric at the finish line. Hemric, too, had an exciting day, but his thoughts are on Talladega in two weeks.

“I have never even seen the track (TSS), never been there,” admitted Hemric, the driver of the No. 14 Chevrolet who sits fifth in the title standings and is seeking his first win. “I have heard about the history of the place and how huge and extraordinary the track is so I can’t wait to get on the track for the first time. I have heard it is famous for first-time winners so we shall see. I want to learn from drivers like Timothy, so I will ask for advice. If we win, I will take it. Today was so much fun with all the media. They were so nice. I can’t wait to get back to Alabama – to Talladega - soon.”

“It’s going to be every man for himself at Talladega,” added Peters, referring to the fred’s 250 Powered by Coca-Cola. “We had fun today on the go-karts but when we come back, it’s going to be all business.”

The fred’s 250 Powered by Coca-Cola, which will be shown LIVE on FOX at 12 noon CDT, will feature not only Peters and Hemric, but also a hot and contested battle for the season-long title. Erik Jones continues to lead the NCWTS point standings by four points over second-place Matt Crafton, with defending fred’s 250 Powered by Coca-Cola pole winner Tyler Reddick just 16 behind.

The fred’s 250 Powered by Coca-Cola kicks off the action packed weekend, which also includes the CampingWorld.com 500 NASCAR Sprint Cup Series race on Sunday Oct. 25 - the sixth race in the Chase for the NASCAR Sprint Cup and the final race in the Contender Round, where the field of eligible drivers will be trimmed from 12 to eight at the checkered flag. In addition to the fred’s 250 Powered by Coca-Cola, Saturday’s schedule includes Foodland/Food Giant qualifying for both the CampingWorld.com 500 and fred’s 250 Powered by Coca-Cola.


As the host of the championship races for all three of NASCAR’s premier series, Homestead-Miami Speedway attracts racing fans all over the world.  Not only is it a desirable destination spot for fans and others in the industry, but it also appeals to a plethora of corporate sponsors. The 2015 Ford Championship Weekend (Nov. 20-22) will include a new corporate sponsor after the Speedway and FanVision entered into a multi-year partnership.   

As part of this partnership, the hospitality area by Gate 4 of the Speedway will now be known as the “FanVision Fan Zone.”  Admission is available in this premium area, formerly known as the “Coke Zero Fan Zone,” for both the Ford EcoBoost 300 on Saturday, November 21 and the Ford EcoBoost 400 on Sunday, November 22.  To purchase passes for this area, a fan must already have a ticket for the race itself.

“The ‘FanVision Fan Zone’ has offered our fans numerous cool things to do before a race for many years,” said Homestead-Miami Speedway President Matthew Becherer.  “We are excited to have a company with a prominent presence in NASCAR joining us as a new entitlement sponsor.”

“At Racing Electronics and FanVision, we couldn’t be happier to have the opportunity to partner with Homestead-Miami Speedway and the ‘FanVision Fan Zone,’” said President of Racing Electronics and FanVision Motorsports Bruce Silver.  “With FanVision's ability to give direct access to the inside of our sport, our products are guaranteed to make the race day experience more exciting and memorable. This partnership allows race fans a test drive to see how powerful the FanVision is through the quality video, complete stats and driver/crew audio.”

For information on purchasing a pass for the “FanVision Fan Zone,” please call 305-230-5255 or visit www.homesteadmiamispeedway.com.

Homestead Miami Speedway PR

Coming to Bristol Motor Speedway in spring 2016: Colossus

Written by
Published in Speedway News
Wednesday, 07 October 2015 12:18
Welcome to a brighter, bolder Bristol, baby.

The Last Great Colosseum will soon be the home of the world's largest outdoor, permanent, center-hung digital display, officials announced Wednesday. The display, named Colossus, will plunge fans into the color, roar and rumble of events through four high-resolution screens and a thunderous sound system, making the Bristol experience more immersive than ever before.

"Combine all the energy and excitement of Bristol with the ultimate home theater system, and you've got Colossus," said Jerry Caldwell, executive vice president and general manager of Bristol Motor Speedway (BMS). "The size, resolution, and sound of this display will draw our guests into every bit of action on the track and in the infield."

Each of Colossus’ four custom-built screens is approximately 30 feet tall by 63 feet wide. In total, the system hosts nearly 54 million LEDs and 18 million pixels. At 6mm pitch, the pixels are grouped tighter than the large-scale outdoor displays in Times Square. The result: a glimmering visual experience capable of offering 281 trillion different color combinations, and one that’s 23 times brighter and 25 percent sharper than the typical home HD TV.

The display will hang from a halo-shaped truss and features an additional circular LED display beneath the screens which measures nearly six feet in height. Between the screens and the LED ring, that’s more than 8,500 square feet of high-resolution, active viewing area.

Colossus also boasts a state-of-the-art, 540,000-watt audio system powering 380 3-way loudspeakers and 48 stadium subwoofers, enough to make any rock star squirm with envy. By contrast, the current system hosts 2,400 watts of power, with only 10 2-way loudspeakers and 8 subwoofers.

The scale and quality of the project draws on the technology solutions expertise of partners such as Panasonic, a company known for creating large displays in numerous iconic sports venues across the U.S., including other Speedway Motorsports, Inc., (SMI) tracks like Charlotte and Texas Motor Speedways.

“Panasonic is honored to be chosen by Bristol Motor Speedway as their technology partner for a project that so dramatically transforms the fan experience,” said Douglas Moss, senior vice president, Marketing and Sales, president of Panasonic Enterprise Solutions Company. “We worked closely with Bristol to recommend a unique, high-end technology solution that we believe is a true game-changer. Colossus lives up to its name in every respect, creating a completely immersive fan experience with its sheer size, unparalleled resolution and imaging crispness. Panasonic has a proud relationship with Speedway Motorsports, Inc., delivering customized technology solutions to SMI-owned and operated member race tracks, a legacy that continues to grow and now includes Bristol as the latest high-profile success story.”

Once the build begins in November, the track’s existing pylon and screen frame will be removed, clearing the infield for next year’s NASCAR events and the Battle at Bristol, college football’s biggest-ever game. Colossus will rise via four massive support towers ranging in height from 190-220 feet and weighing in at approximately 437 tons. These will be positioned outside the bowl, and the display will then be suspended over the infield by miles of cabling, the largest of which exceeds the diameter of the vertical cables supporting the Golden Gate Bridge.

Rentenbach Constructors of Knoxville, Tenn. is taking on the build of the structure. “It’s a real thrill for Rentenbach to be back at BMS to help install this exciting piece of technology,” said Don Freeman, chairman, Rentenbach Constructors, a Christman Company. “Construction of the Speedway continues to be a special point of pride for everyone at our company, and the chance to do more than be on the sidelines cheering at the upcoming Battle at Bristol will make this once-in-a-lifetime game day even more special."

According to Caldwell, Colossus will be ready to dazzle guests at the Spring 2016 NASCAR race. Throughout the year, BMS will demonstrate one of Colossus’ additional design elements: the ability to transfer screens around the facility for events like the NHRA Thunder Valley Nationals in June and the track’s annual holiday celebration, Speedway in Lights.

“Colossus will transform the way we see, hear and experience events at Bristol, and provide additional opportunities for events here,” said Caldwell. “We’re fortunate to have entrepreneurs and owners like Bruton and Marcus Smith who care about providing fans with the best possible entertainment experience.”

Colossal Facts:

Colossus is brilliant.

Colossus has the highest viewing quality of any permanent outdoor stadium display in the world. It features 2880 x 1350 lines of resolution, compared to the average home HDTV screen at 1920 x 1080. Colossus hosts nearly 54 million LEDs and 18 million pixels, and is capable of displaying 281 trillion different color combinations.

The space between pixels, known as pitch, is closer on Colossus than any other large-scale outdoor installation. At 6mm pitch, the pixels are grouped tighter than the large-scale outdoor displays in Times Square.

Colossus is big.

It’s the largest outdoor, center-hung screen display in the world.

Colossus features four LED screens. Each one is 5 feet tall and 62.9 feet wide, and all together, equals approximately 1,145 50-inch TV’s.
Each screen will be at least 20 feet closer to guests and 5 times larger than current screens. The unit will also have a lower viewing ring measuring 5 feet 11 inches high by almost 189 feet in circumference, for an additional 961.2 total square feet of screen space. Colossus weighs nearly 700 tons.

This includes:

437 tons of steel among the four supporting towers, or roughly the same weight as 1,748 college football goal posts.
127 tons in the supporting ring, screen frame and screens. That’s more than the combined weight of every player and coach on the UT and VT football teams—for the next five years.
117 tons of cabling. The largest diameter cable weighs 63 pounds per foot, and the suspension cables are larger than the vertical cables supporting the Golden Gate Bridge.
The main cable suspending the screens is long enough to circle the track twice.

Colossus is bold.

With 540,000 watts powering 380 3-way loudspeakers and 48 stadium subwoofers, Colossus’ sound system will go boom. By comparison, the former system featured 2,400 watts, 10 2-way loudspeakers and 8 subwoofers.
Colossus provides a listening distance of no more than 90 feet from speakers to ears, compared to a previous listening distance of 200-400 feet.
The quality of the system’s speakers means there will be less than 3 decibels of difference among any seat in the grandstands.
The sound system hosts 40 miles of cabling and fiber optics, enough for 80 track laps.
All of Colossus’ electrical power is certified Green for energy efficiency.
Clint Bowyer traded in his race car for a go-kart and went head-to-head with Martinsville Speedway President Clay Campbell at Rush Hour Karting, just outside of Raleigh, in advance of the Goody’s® Headache Relief Shot® 500 at Martinsville Speedway on November 1.

Before the race started, Bowyer issued a challenge to Campbell.

“If Clay beats me today, he’s going to have to race in the Goody’s Headache Relief Shot 500,” Bowyer joked. “If he can beat me here, he can certainly beat me there, I’d say.”

He also gave Campbell the secret to finishing ahead of him.

“He’s going to need a big bumper,” Bowyer said. “It’s a go-kart track, so he’s going to need a really big bumper.”

Bowyer was then reminded that bumping is against the rules.

“There’s gray areas every rulebook,” he said.

Bowyer went on to talk about Martinsville Speedway’s place as the only short-track in The Chase for the NASCAR Sprint Cup.

“Martinsville; there’s a little bit of a wild-card scenario there, because so much can happen on that short track,” Bowyer said. “That’s the neat thing that we all love about these short-tracks. The racing is extremely hard, extremely close. The demand on these race cars is through the roof.”

As for the race at Rush Hour, Campbell won’t have to start at Martinsville, as Bowyer edged him out.

“It was a lot of fun,” Campbell said. “It’s difficult. It’s got a few more turns that Martinsville has.

“Clint got behind me and he worked me over pretty good, but I’ll get him back.”

Racing returns to Martinsville Speedway for the Goody’s® Headache Relief Shot® ® 500 weekend October 30 – November 1.

Adult ticket prices for the Goody’s® Headache Relief Shot® 500 start at $45. Seats in the Bill France Tower are only $50.

Ticket prices increase the week of the race.

Martinsville Speedway PR

Race fans coming to Talladega Superspeedway for the CampingWorld.com 500 and fred’s 250 Powered by Coca-Cola Weekend (October 23-25) will experience a whole new way to shop for merchandise of their favorite drivers. The new Fanatics NASCAR Trackside Superstore, which will be located in the track’s Horsepower Plaza outside the frontstrech near turn four, is replacing separate souvenir haulers from years past, revolutionizing the retail experience.

Fanatics, the largest retailer of officially licensed sports merchandise, has partnered with NASCAR to run the at-track merchandise business for the sport, delivering fans an enhanced, experiential shopping environment. Fanatics powers the eCommerce business for hundreds of top sports leagues, teams and schools, including a long history running NASCAR’s eCommerce business, and incorporates its industry-leading technology into the new retail model to create the ultimate shopping experience for NASCAR fans.

Fans attending the fred's 250 Powered by Coca-Cola (NASCAR Camping World Truck Series) on Oct. 24 and the CampingWorld.com 500 (NASCAR Sprint Cup Series) on Oct. 25 will experience the new 60,000-square foot tent and can browse in comfort through covered 16 x 10-foot modules dedicated to their favorite drivers and teams. In addition to the NASCAR Trackside Superstore, Horsepower Plaza is also the location for many other fan-friendly displays and activities for fans to enjoy throughout the weekend.

"Talladega Superspeedway’s and NASCAR’s goal is to always improve the fan experience,”  Talladega Superspeedway Chairman Grant Lynch said. “For merchandising, we have found the right partner to deliver more and provide a unique setting for our fans to experience. Fanatics will bring a large assortment of products, more contemporary designs and lots of new brands to our events. It's their core business. They know what's hot right now, and I believe that race fans are going to love what they find in the new superstore."

The Fanatics NASCAR Trackside Superstore, which debuted in Pocono in early August, will have enhanced benefits including a larger merchandise selection with more drivers represented, quick and easy checkout, a more functional way to browse, shop and interact with merchandise and a dedicated area for driver appearances.

The upcoming Talladega weekend will feature some of the season's most exciting racing action on the 33-degree banks of NASCAR's Most Competitive Track. The fred's 250 Powered by Coca-Cola (which will start at noon CDT on Saturday, Oct. 24) will prove to be a pivotal race in deciding this year's NASCAR Camping World Truck Series champion while the CampingWorld.com 500 (which will start at 1:30 p.m. CDT on Sunday, Oct. 25) will be the sixth race in the Chase for the NASCAR Sprint Cup and the final race in the Contender Round, where the field of eligible drivers will be trimmed from 12 to eight at the checkered flag.


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