Farmland Foods and Richard Petty today presented $50,000 to Harvesters-The Community Food Network as a result of a summer-long campaign to raise awareness about hunger in the Kansas City area. During the "Bacon A Difference" campaign, which ran from Memorial Day through Labor Day, Farmland donated 4.3 cents to Harvesters for each bacon package purchased at participating grocery stores in Kansas City.
In addition, today Farmland Foods donated more than 5,000 packages of signature Hickory Smoked, Thick Sliced Hickory Smoked, Lower Sodium/Less Fat, and Re-sealable Applewood Bacon, helping to ensure families, children and seniors across the region have access to much-needed protein.
"On behalf of Farmland, I'd like to offer my heartfelt thanks to all of Kansas City for their exceptional support of our 'Bacon a Difference' campaign this summer," said Mike Brown, President and Chief Operating Officer of Farmland. "It is through your generosity that Farmland is able to provide a staggering 254,000 meals to families, children and seniors in need in our hometown this fall."
Beyond today's donation, Farmland also is raising awareness of Harvesters' mission by featuring the organization on the legendary No. 43 Ford at the Sprint Cup Series Race at the Kansas Speedway this weekend. If the No. 43 Ford wins Sunday's race, Farmland has pledged to double the donation to Harvesters for a total donation of $100,000.
"Through Farmland's partnership with Richard Petty Motorsports, we are taking advantage of this unique opportunity to spread the word about hunger relief efforts to a broad audience," said George Richter, President and Chief Operating Officer of Smithfield Foods Pork Group.
"We are excited to kick off race weekend with Farmland's generous donation to Harvesters. Our team is proud that Farmland and Harvesters will appear on the No. 43 Ford at the Speedway this Sunday," said Richard Petty, legendary racecar driver and team owner.
In addition to cash and bacon donations, Farmland is committed to supporting Harvesters' hunger relief efforts through ongoing employee volunteering and activation. Since April 2012, Farmland employees have donated more than 400 hours of service to Harvesters. This month has been designated 'Fight Against Hunger' month at Farmland Foods. Employees are collecting canned goods and nonperishable items with the goal of overflowing the Harvesters barrels stationed through the Farmland offices in Kansas City.
"Farmland Foods has set a high standard for corporate involvement and demonstrated a company-wide commitment to Harvesters' mission of feeding hungry people today and working to end hunger tomorrow," remarked Karen Haren, President and CEO of Harvesters.