NBC Sports Group’s 2016 NASCAR Campaign delivers more hours of coverage than ever before

NBC Sports Group is gearing up to complete an unparalleled 2016 NASCAR season that featured more hours of trackside coverage and programing than ever before. NBC Sports Group presented 630 hours of NASCAR programming this year, including 366 live trackside hours from 22 different states. NBC Sports Group celebrates the season and honors Jimmie Johnson’s historic seventh championship, as well as the tremendous career of retiree Tony Stewart this Friday at 9 p.m. ET on NBCSN with the NASCAR Sprint Cup Series Awards from Las Vegas.

Listed below are some key metrics from NBC Sports Group’s 2016 NASCAR coverage.

19                    NASCAR XFINITY Series races presented by NBC Sports Group

20                    NASCAR Sprint Cup Series presented by NBC Sports Group

21                    Consecutive weeks of NASCAR Sprint Cup and XFINITY Series race coverage

22                    States NBC Sports Group delivered NASCAR coverage from

37                    NASCAR K&N Pro Series and Whelen Modified races presented by NBC Sports Group

366                  Total hours of live trackside NASCAR coverage across NBC, NBCSN, CNBC and USA

264                  Total hours of non-trackside NASCAR coverage on NBCSN

630                  Total hours of NASCAR programming

3,327               NASCAR XFINITY Series race laps covered by NBC Sports Group

4,475.12          Total miles of NASCAR XFINITY Series races covered by NBC Sports Group

5,749               NASCAR Sprint Cup Series race laps covered by NBC Sports Group

7,549.62          Total miles of NASCAR Sprint Cup Series races covered by NBC Sports Group

873,000           Total unique devices that streamed NASCAR content on NBC Sports’ digital properties during 2016 season, up +50% vs. 2015

4.67 Million    Live minutes streamed during the 2016 Sprint Cup Championship from Miami via the NBC Sports app and NBC Sports digital platforms

8.4 Million      Peak TV viewers watched Jimmie Johnson, Kyle Busch, Carl Edwards and Joey Logano battle for the 2016 NASCAR Sprint Cup Championship in Miami

105 Million     Total live minutes of NASCAR content streamed on NBC Sports’ digital properties during 2016 season, up +56% vs. 2015

NBC Sports PR