TRG’s scope covers more than professional sportscar racing and trackside support for its customers — the company has assembled the components of a successful sports marketing agency within the framework of the organization. These capabilities include sales and marketing, public relations, hospitality, vehicle graphic design and vinyl production, high performance parts sales and installation, and one very unique value proposition: an award winning boutique winery. Adobe Road Winery and TRG are both headed by Kevin Buckler, and the combination of the two businesses has surpassed all expectations and created an amazing network of unique opportunities and powerful relationships that benefit both companies.
With these assets, TRG also hosts Arrive & Drive track days with their pro drivers at top-level tracks around North America. At nearly every IMSA and PWC race weekend, our guests are offered full hospitality services, including healthy, gourmet meals at the track and unique wine dinners and experiences in the evening.
Overall, the team’s portfolio of diverse assets — racing with multiple car brands in a number of series, hosting luxury events for both business and pleasure, an award winning winery, and a long legacy of success — result in a winning combination that is The Racer’s Group.