On the heels of the wildly-popular and first-of-its-kind event for millennials last Fall, Chip Ganassi Racing Teams (CGRT) announced today the return of the Ganassi Sound Garage featuring Big Machine Label Group’s (BMLG) recording artist A Thousand Horses at the team’s Concord, N.C., headquarters on Oct. 5. Ganassi Sound Garage will be hosted by a diverse sampling of the team’s millennial driver lineup, including Kyle Larson (NASCAR), Sage Karam (INDYCAR), Dylan Kwasniewski (NASCAR) and Brennan Poole (NASCAR).
Last year’s inaugural social media concert showcased the talents of Big Machine Records recording artist and season 3 winner of The Voice Cassadee Pope and won an industry award for NASCAR’s “Most Creative Use of Social/Digital Media”. This year’s event will once again be streamed live on www.nascar.com, www.indycar.com and www.ganassisoundgarage.com for fans all around the world to enjoy.
CGRT hosted over 200 social media savvy millennials and influencers last year, and expects to more than triple the turnout this year with a target audience that includes influencers, curators and heavy social media users. The event will also have increased partnership involvement from brands like Target, McDonald’s, Clorox, Kimberly Clark, Unilever, Energizer, Coke, Chevrolet and DC Solar– who are all focused on speaking to the millennial demographic.
Additionally, attendees will have the chance to join CGRT at Charlotte Motor Speedway for the NASCAR XFINITY Series race later in the week (Oct. 9), connecting their VIP experience from the stage to the race track.
CGR PR
