Cousins Subs sends loyal guest to Atlanta Motor Speedway, once-in-a-lifetime NASCAR experience - Speedway Digest

Cousins Subs® has announced John Stoll of Franklin, Wis. as the grand prize winner of its ‘Peel & Grab The Wheel’ sweepstakes. Cousins Subs partnered with Coca-Cola on the initiative. Stoll won a trip for two to the Atlanta Motor Speedway, including a Coca-Cola Racing Family Ride along, over Labor Day weekend.

“Our favorite part of the trip was the ride along with a NASCAR driver – getting to experience what it’s like in a race car at fast speeds around the track – and being able to interact with the drivers,” said Stoll, who took his son, Sean, along for the ride. “We really enjoyed ourselves on this trip, and we’d like to thank Cousins Subs and Coca-Cola for the incredible experience.”

The ‘Peel & Grab The Wheel’ sweepstakes had several thousand entries.

“We continue to look for unique ways to engage, interact and reward our loyal guests,” said Justin McCoy, vice president of marketing at Cousins Subs. “We were equally excited for Mr. Stoll to win this once-in-a-lifetime opportunity.”

All guests who purchased a regular 20-ounce Coca-Cola fountain drink at participating Cousins Subs locations between May 7 and July 10, 2014 received a unique entry code from his or her cup, which they could enter online for the chance to win the grand prize, as well as 9,500 Instant Win game prizes.

The full grand prize package Stoll won included:

· Round trip airfare to Atlanta, Ga.

· Hotel accommodations from Aug. 28 – Sept. 1, 2014

· Ground transportation between airport, hotel and the Atlanta Motor Speedway

· Ride Along around the track with a member of the Coca-Cola Racing Family

· Ride Along around the track with a Richard Petty Driving Experience driver

· Opportunity to meet select members of the Coca-Cola Racing Family

· Two tickets to the NASCAR Nationwide Series™ Race on August 30, 2014

· Two tickets to the NASCAR Sprint Cup Series™ race on August 31, 2014

· Two passes for Coca-Cola trackside hospitality

· A $1,000 American Express gift card

· Coca-Cola Racing souvenirs