AdvoCare International, LP (AdvoCare), a leading health and wellness company, and Richard Childress Racing (RCR) today announced AdvoCare's continued partnership and primary sponsorship of Austin Dillon's No. 3 AdvoCare Chevrolet for the entire 2013 NASCAR Nationwide Series season. This follows AdvoCare's sponsorship of Dillon and the No. 3 car for 20 races in the 2012 NASCAR Nationwide Series season.
"One of our goals at AdvoCare is to build brand awareness, which our partnership with Richard Childress Racing, Austin (Dillon) and the No. 3 car has helped us accomplish," said Mike Vaught, AdvoCare Director of Corporate Sponsorships. "The values of both organizations align and this sponsorship is a powerful opportunity for us all to grow stronger."
Since 2011 AdvoCare has served as title sponsor for the Labor Day NASCAR Sprint® Cup Series race weekend at Atlanta Motor Speedway. In September 2012, the company announced it is serving as title sponsor for Phoenix International Raceway's Nov. 11 NASCAR Sprint Cup Series Race.
"We are proud to have AdvoCare expand its partnership with RCR and Austin (Dillon) to be the primary sponsor of the No. 3 team for the entire 2013 NASCAR Nationwide Series season," said Richard Childress, president and CEO of Richard Childress Racing. "The folks at AdvoCare have done an amazing job with their program in just its first season. They set the bar high for their expectations which only motivates our race team more to do the same."
Dillon currently ranks third in the 2012 Nationwide Series driver championship point standings, trailing current point leader and RCR teammate, Elliott Sadler, by 26 points. He also leads the Sunoco Rookie of the Year standings over Cole Whitt. Dillon currently has earned two wins in the Nationwide Series this season, capturing back-to-back victories at Kentucky Speedway.
"I am thankful for AdvoCare's continued support and hope together we can have a winning Nationwide Series season," said Dillon. "AdvoCare products have become a part of my daily regimen and it's an honor to represent a company I know and trust."
The tentative 33-race 2013 Nationwide Series season starts at Daytona International Speedway on Feb. 23 and concludes on Nov. 16 at Homestead-Miami Speedway.