Steven B. Wilson
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NASCAR Names Entertainment Industry Veteran Matt Summers Senior Director Of Entertainment Marketing And Content Development
NASCAR announced today that it has named Matt Summers senior director of entertainment marketing and content development of NASCAR’s Los Angeles, Calif.-based Entertainment Marketing division. In his new role, Summers will be responsible for leading the development, sale and steering of original NASCAR television, film and digital content projects, as well as the development and execution of strategic entertainment partnerships and platforms.
Summers joins NASCAR from Crowfly Pictures Entertainment where he oversaw the development of more than 20 film, television and documentary projects, including John Grisham’s "The Testament" as the senior vice president of development and production. Before his time at Crowfly Pictures Entertainment, Summers served in the same position for 821 Entertainment Group, an award winning Nashville, Tenn., Austin, Texas and Los Angeles, Calif.-based finance and production company. Prior to that, he was the vice president of development and production for the Academy Award-winner Nicolas Cage’s production company, Saturn Films.
"As we aggressively leverage the increasing importance of content and entertainment to reach younger and more diverse audiences, we’re excited about adding Matt’s wealth of experience and knowledge to continue to advance our efforts toward accessing these audiences," said Zane Stoddard, VP of Entertainment Marketing and Content Development at NASCAR. "Matt has been at the forefront of cutting-edge, award-winning projects and we’re excited about what he will bring to the company."
Summers’ experience within the entertainment industry spans 13 years. He began his career at the talent and literary agency International Creative Management (ICM) after earning his degree in Radio-Television-Film from the University of Texas at Austin.
NASCAR’s Entertainment Marketing division is continually integrating NASCAR into mainstream pop culture in an effort to expand the sport’s reach to new fans. In addition to television and film integrations and talent acquisition for NASCAR events, Stoddard and NASCAR’s EMMY Award-winning NASCAR Productions are methodically producing and distributing original productions that highlight some of the most compelling stories within NASCAR for both the big and small screen.
After a solid Martinsville debut back in March, Justin Jennings returns to the legendary Martinsville Speedway in MB Motorsports’ #63 Mittler Brothers Machine and Tool / Papa Murphy’s / Excel Bottling Chevy Silverado.
“We had a solid run here in the spring for Justin’s first Martinsville attempt,” notes team owner Mike Mittler. “We’ve got folks from Papa Murphy’s here with us, so hopefully we can take what we learned from that and give our team’s new sponsor a strong finish.”
Adds Jennings, “We were able to improve our lap times during the spring race, so with all the work we’ve done on our Martinsville truck, we should be able to pick up some speed. As long as I can keep the truck pointed in the right direction, which can be a challenge with all the beating and banging that goes on at Martinsville, we should be fine.”
MB Motorsports will once again be supporting Eagle Rock Camp, a faith-based, holistic sports camp where military families learn to re-connect and re-integrate. “We’re just trying to do what we can to help out,” states Mittler. “Lynn Miller and everyone at Eagle Rock Camp does a great job helping our military families. They’re trying to raise the monies so they can move into a facility that would help them establish a base in the Midwest. We’re just trying to do what we can to help.”
America's number one over-the-counter muscle and joint cream is joining an America icon, Richard Petty and Richard Petty Motorsports (RPM). RPM announced today their newest partner, BLUE-EMU, the odorless, non-greasy and deep-penetrating topical emu oil formula that soothes muscles and joints.
BLUE-EMU will be an associate sponsor of RPM with their logo appearing on the roof strip and the lower-rear quarter panel of the No. 9 Ford Fusion beginning this weekend at the Martinsville (Va.) Speedway. The multi-year agreement will also integrate Richard Petty as a spokesperson for the brand.
This will not be the first venture into sports marketing for BLUE-EMU, but it will be the first to combine two legendary and Hall of Fame sports figures, Johnny Bench and Richard Petty. Bench and Petty will be featured together in new television ads to debut in 2015 for BLUE-EMU. The company has already grown expediently with Bench and expects the same with their latest partnership with RPM and Petty.
"Our group at Blue-Emu is truly excited about this opportunity to have Hall of Fame driver Richard Petty and his team on board with our brand," said Susan Gregory, President and COO of parent company NFI Consumer Products. "Johnny has exceeded our expectations for Blue-Emu in 2014, and having Richard Petty and his team join our group will allow us to reach a new demographic and inform them about how Blue Emu can soothe their joints and muscles."
RPM and Petty were a perfect fit for BLUE-EMU to expand its marketing presence. Available in retailers nationwide, BLUE-EMU is used by active people everywhere to keep joints loose. BLUE-EMU is also the muscle and joint cream that will keep Petty and his team active on and off the track.
"I always stay with products that help," said Richard Petty, Co-Owner of Richard Petty Motorsports. "I am as busy as ever and BLUE-EMU will continue to keep me going. I can count on them for fast comfort after long days. We're going to trust them to always keep our crews in the race too and welcome them to our team."
The addition of BLUE-EMU to the RPM partnership portfolio continues their aggressive formula of creating winning marketing platforms for companies and brands. BLUE-EMU is the latest multi-year partner to find success with the RPM brand.
BK Racing is proud to announce a partnership with Uponor for the upcoming NASCAR Sprint Cup Series (NSCS) race at Martinsville (Va.) Speedway on October 26. Uponor will ride-along with the No.26 car driven by Sunoco Rookie of the Year contender Cole Whitt.
Uponor is a leading manufacturer and supplier of plumbing, fire sprinkler and radiant heating and cooling systems for commercial and residential building markets across North America and Europe.
"We are very proud to showcase the Uponor brand at Martinsville Speedway," said Anthony Marlowe co-owner of BK Racing. "The innovative products Uponor provides are extremely efficient. We have faith that Cole Whitt's short track prowess will enable us to grow our sponsorship.
"I'm really excited to have Uponor on board at Martinsville," said Whitt. "2014 has been great to partner with many excellent companies and Uponor and their customers will enjoy a great ride this weekend."
BK Racing PR
BK Racing and DipYourCar.com announce partnership for No 23 and 83 at Martinsville and Homestead-MiamiFriday, 24 October 2014 08:52
BK Racing is proud to announce a partnership with Coral Springs, Fla. based DipYourCar.com for the upcoming NASCAR Sprint Cup Series (NSCS) races at Martinsville (Va.) Speedway on October 26 and the season finale at Homestead-Miami (Fla.) Speedway on November 16. The colors of blue and purple will adorn the No.23 Toyota Camry for Sunoco Rookie of the Year contender Alex Bowman and No.83 Toyota Camry for veteran JJ Yeley.
"We make a product that finally gives the everyday person the control to decide how they want their vehicle to look. We offer unique products that allow a durable, temporary change of any part of the car - from small trim, to wheels up to an entirely new paint job. In addition, DipYourCar.com coatings help to protect the life of the original paint color by defending the factory paint against every day wear and tear as well as the elements of the outdoors. We offer an endless variety of colors and finishes, and the products can be removed at any time. We are thrilled to be associated with BK Racing, and Ron Devine's group. Our drivers, Alex and JJ will be key in helping us get our message out to new customers!"
"We are very excited to welcome DipYourCar.com to BK Racing to close out the 2014 NASCAR Sprint Cup Series (NSCS) season", said BK Racing team owner Ron Devine. "Their unique product offering is something that will draw a lot of new interest from NASCAR fans and car enthusiasts unlike. Young NASCAR fans will certainly be excited to give their car's this very cool look in the future."
Both Bowman and Yeley echoed the same sentiment.
"I am a huge car guy and love working on cars when I am not racing, so I am very familiar with DipYourCar.com," said Bowman. "I look forward to using the products on my own personal Toyota vehicle to give it that very unique look."
"Growing up on the west coast I am familiar with the trendy looks young people do to their cars," said Yeley. "I look forward to representing DipYourCar.com for two of the final four races of the NASCAR Sprint Cup Series (NSCS) season."
BK Racing PR
In an 11th hour agreement, short track racing ace Peyton Sellers will drive Win-Tron Racing’s No. 35 Danville Toyota / Pembelton Forrest Products Toyota Tundra in Saturday’s Kroger 200 at Martinsville (Va.) Speedway.
The pairing seems like a natural fit, as Win-Tron Racing hails from the short track ranks, while Sellers will compete at his hometown track, often dubbed as the paperclip. Sellers will make his third start at the 0.526-mile oval, while his Mooresville, North Carolina-based Win-Tron Racing team will do the same.
Together, the pair hopes to make the best of what Sellers calls a “good situation,” and deliver a top-10 finish in the penultimate short track race of the season.
“This is a great opportunity for myself and I’m thankful to Win-Tron Racing,” said Sellers, who recently competed at Martinsville in the annual highly publicized MDCU 300 Late Model event. “We put this deal together last minute, but that’s not always a bad thing. I know Win-Tron Racing fields’ good equipment, I’m just hoping to make the best of this.”
While Sellers does have limited experience in the NASCAR Camping World Truck Series, his lack of knowledge of Martinsville is polar opposite. From trucks, to Late Models and everything in-between, the recently turned 31-year old has logged more laps around the track, than he can count. With his eighth career NCWTS start on-deck, the Danville, Virginia native hopes it will pay off Saturday.
“As thankful as I am for this shot, I’m my own worst critic,” offered Sellers, who not long ago earned the Virginia triple-crown title for his efforts at three of Virginia’s premier short-tracks. “It’s my hometown track, so I want to do well. Anytime you race in front of your hometown crowd, I believe it gives you an advantage. We’re aiming for a top-10 finish this weekend, and we’ll do everything we can to achieve that.”
With the eye of many locked on Sellers potential in the 19th race of the season, the 2014 South Boston (Va.) Speedway NASCAR Whelen-All American Series Late Model champion knows that without the last minute support of many, Saturday’s race would not have been possible.
“It’s like a late birthday gift,” added Sellers, who celebrated it on October 20. “Without the help of Danville Toyota and Pembelton Forrest Products, the chance to drive for Win-Tron Racing would not be possible.”
Nate Thiesse, co-truck owner of Win-Tron Racing knew it made sense to put Sellers behind the wheel.
“When it comes to Martinsville and late model racing, Peyton Sellers is atop of the list,” Thiesse sounded. “We’re a team all about opportunities and hope Saturday’s race will be the platform for Peyton to showcase his talent even more in the No. 35 Toyota Tundra. We’re excited about the race and hope he is too.”
The Kroger 200 is the 19th of 22 races on the 2014 NASCAR Camping World Truck Series schedule. The event will be televised live on FOX Sports 1, MRN Radio and SiriusXM Satellite Radio Channel 90 on Saturday afternoon, October 25 beginning at 1:00 p.m. The green flag is scheduled to drop at approximately 1:46 p.m. All times Eastern.
Win Tron Racing PR
A number of the greatest drivers to ever turn a lap on the oval at Phoenix International Raceway will return to the Valley of the Sun to help celebrate the culmination of the track’s 50thanniversary season, PIR President Bryan R. Sperber announced today.
Racing legends Bobby Allison, Bobby Unser and Johnny Rutherford will all take part in festivities throughout The Quicken Loans Race for Heroes 500 NASCAR Sprint Cup Series race weekend. Each of the drivers will make appearances during the race weekend, many of which will take place inside the one-of-a-kind ‘Memory Lane’ exhibit.
‘Memory Lane’ will feature cars driven by many of the legendary drivers, including the 1964 roadster that A.J. Foyt drove to Victory Lane in the first professional race in PIR’s history and the No. 7 Ford Thunderbird driven by Alan Kulwicki to the first ever NASCAR Winston Cup Series win at PIR in 1988. The exhibit will also feature trophies, fire suits and other memorabilia from the track’s 50-year history.
Allison is a three-time Daytona 500 champion and captured the 1983 Winston Cup Series championship. He raced in seven of the first eight NASCAR-sanctioned races in Phoenix from 1977-82 and 1984. In those seven races, he only finished outside the top five once and he captured the checkered flag in 1982.
Unser is a three-time Indianapolis 500 champion and a seven-time winner at PIR in USAC Champ Cars. Between 1964 and 1978, he raced at PIR 27 times and visited Victory Lane four times. He started from the pole a whopping seven times, including three consecutive races in 1971 and ’72. Two of his wins came from the pole – in 1968 and again in 1972.
Rutherford is a three-time Indianapolis 500 champion. In addition to his three victories at Indy, he also started from the pole three times. From 1963 to 1988, he had four top-5s, eight top-10s and 24 starts at the famed “Brickyard.” Rutherford raced at Phoenix International Raceway 24 times and was a three-time winner, taking the checkers in 1975, ’77 and ‘78. He also competed in the inaugural NASCAR Winston Cup Series race at PIR, finishing 39th.
Team Xtreme Racing, formerly known as Xxxtreme Motorsport has recently some major changes during their time off from their limited race schedule for the 2014 season. Along with the name change the team has also added a new but familiar face as Peter Sospenzo has recently been named crew chief for the No. 44 Phoenix Warehouse Chevrolet which is now in its new home located on Knob Hill Drive in Mooresville, North Carolina.
Timmy Hill of Port Tobacco, Maryland and son of former NASCAR driver Jerry Hill will be behind the wheel of the No. 44 Phoenix Warehouse Chevrolet for the Goody’s Headache Relief Shot 500 at Martinsville Speedway. The car will be carrying a special pink ribbon in memory of two very special ladies who lost their lives to breast cancer recently. Donna Gmooch, sister of Alan Antonucci, President/CEO of Phoenix Warehouse and All City Leasing, and Chris Antonucci who is CFO for the corporation. Miriam Gonzales, girlfriend of Chris Antonucci also lost her battle with the disease that has claimed so many lives.
The No. 44 Phoenix Warehouse Chevrolet will be on track at Martinsville Speedway for the Goody’s Headache Relief Shot 500 on Sunday, October 26. Live television coverage begins at 1 PM EDT on ESPN, along with live radio coverage on MRN and SiriusXM NASCAR Radio Channel 90.
Team Xtreme Racing PR
One of the most successful and iconic drivers in the history of NASCAR will be back behind the wheel for Sunday’s Goody’s® Headache Relief Shot®500 at Martinsville Speedway. And, as he was most of his career, he will be leading the pack.
Junior Johnson, a charter member of the NASCAR Hall of Fame and winner of 50 Sprint Cup races, will be the honorary pace car driver for Sunday’s Goody’s® Headache Relief Shot® 500.
“Junior Johnson is one of the true legends of our sport and we are thrilled to get him back out front here at Martinsville again,” said Martinsville Speedway President Clay Campbell. “He helped make this sport what it is today and this hall-of-famer is still a most recognizable figure to our fans.”
Johnson recorded two wins and eight top-five finishes in just 19 starts at Martinsville Speedway. In a short career Johnson had 50 Sprint Cup wins and 121 top-five finishes. He retired suddenly in 1966 when he was just 35 years old and turned his efforts to fielding cars for other drivers. In 31 years as a car owner, he notched 139 wins and picked up six NASCAR Sprint Cup championships.
The Goody’s® Headache Relief Shot® 500 race weekend kicks off on Friday with the Virginia Lottery Pole Day.
Martinsville Speedway PR