During Autoweek’s Racing Conference held Tuesday in Detroit, NASCAR announced a further enhancement to the new Gen-6 NASCAR Sprint Cup Series (NSCS) cars that puts even more focus on manufacturer identity. In addition to displaying the names of the drivers on the Gen-6 car windshield, there will also be manufacturer identification present on either side of the driver’s name. The roundtable, town hall-style conference featured a panel that included NASCAR President Mike Helton, NASCAR VP of Competition Robin Pemberton and NASCAR VP of Brand, Consumer and Series Marketing Kim Brink, as well as executives from Chevrolet SS, Ford Fusion and Toyota Camry.
“I want to confirm that in addition to adding the name of the driver on the windshield, we’re adding the badge of the manufacturer to each side of the driver’s name,” said Helton. “We believe this will help build the identity of the driver with the race car and their relationship with the manufacturer.”
The Motor City was the kickoff of “NASCAR’s #Gen6 Road to Daytona Fueled by Sunoco,” a multi-city tour introducing the Gen-6 race cars and generating excitement for the 2013 NASCAR season. Gen-6 will make its on-track debut during the non-points The Sprint Unlimited at Daytona International Speedway on Saturday, Feb. 16 at 8 p.m. ET on FOX and culminates with the 55th running of the season-opening Daytona 500 on Sunday, Feb. 24 at 1 p.m. ET on FOX.
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