In conjunction with the NASCAR Motorsports Marketing Forum at the Aria, NBC Sports Group Chairman Mark Lazarus and FOX Sports President, COO and Executive Producer Eric Shanks announced an unprecedented partnership that will combine the creative efforts of both networks into a joint promotion of NASCAR racing.
The campaign is designed to promote the 2015 season, which will be split between the two networks, and to build on the momentum generated by the new Chase format in 2014.
“We’re rooting for each other, which is relatively unique in a business where we’re routinely trying to bash each other’s brains out.”
Not only will the networks split the NASCAR Sprint Cup Series season, but they will also televise the NASCAR XFINITY and Camping World Truck Series in their respective halves of the season.
“We get to own the weekend,” Shanks said, “and people are going to know – whether it’s our half of the season or NBC’s half of the season — where to go.”
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