Imagine the boss of NASCAR riding in a motorcycle sidecar next to the legendary singer/songwriter known simply as “The Boss.”
That image isn’t as far-fetched as you might think, after Thursday night’s eighth annual Stand Up for Heroes fundraiser at New York City’s Theater at Madison Square Garden.
During an auction that accompanied a night of music and comedy to raise money in support of post-9/11 injured service members through the Bob Woodruff Foundation, NASCAR chairman and CEO Brian France and wife Amy France partnered with another bidder to win a package of experiences with Bruce Springsteen.
The Frances pledged $300,000 (a total matched by their bidding partner) to the Stand Up for Heroes Fund to acquire the Springsteen package, which includes a signed guitar and a one-hour guitar lesson from The Boss, a lasagna dinner prepared by Springsteen and a ride in the aforementioned sidecar with Springsteen driving.
All told, the star-studded event raised more than $6 million, beating the record $5 million set last year.
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