A bigger Chase for the NASCAR Sprint Cup – in both size and stature – awaits, and to help launch the brand new championship format, NASCAR announced today unprecedented media and fan activities throughout the sport’s “playoffs.”
Here are a number of the initiatives announced today:
Chase Across North America
On Wednesday, Sept. 10, the 16 Challengers will participate in the Chase Across North America media tour. The multi-country media blitz will feature 16 different drivers across 16 different cities, with one driver visiting each of the following locations: every Chase track market, Los Angeles, Mexico City, San Antonio, Toronto, New York and ESPN’s headquarters in Bristol, Connecticut.
For the first time, NASCAR will hit the international market during the annual pre-Chase media blitz, with two of the sport’s biggest stars already locked in for their visits. Four-time champion Jeff Gordon will visit four iconic locations in Toronto – signifying the four rounds of the Chase for the NASCAR Sprint Cup – during his “Chase Across Toronto.” Carl Edwards will take the excitement of the new Chase format to Mexico City when he visits some of the most internationally recognizable locations in one of the biggest cities in North America.
Chase Media Day
Chase Media Day will be held Thursday, Sept. 11, at The Murphy located at 50 E. Erie Street in the heart of downtown Chicago. The 16 Challengers will participate in media availability with national and local outlets representing broadcast, print and online media, just days before the 16-nation, 10-battle Chase begins at Chicagoland Speedway (Sept. 14 at 1 p.m. CT on ESPN, MRN, SiriusXM NASCAR Radio).
Contender Media Day and Eliminator Media Day
Heading into the Contender and Eliminator rounds in the Chase for the NASCAR Sprint Cup, the remaining championship contending drivers – the 12 Contenders and Eliminator 8 – will participate in two media days that include a press conference, media rotation as well as a fan Q&A, where their driver nations will rally in support at the NASCAR Hall of Fame.
Championship Media Day
The Championship 4 and their team owners will participate in a press conference heading into the final battle — Ford Championship Weekend at Homestead-Miami Speedway. The media day will take place the evening of Wednesday, Nov. 12, at the Trump National Doral Miami.
More information on how to obtain media credentials for Chase Media Day, Contender Media Day, Eliminator Media Day and Championship Media Day will be distributed separately via a NASCAR media alert.
NASCAR PR
